Here are some numbers that caught my attention during the education seminars held at the Spring Book Show:
$2500 – the average cost per stop for a New York-based publisher to send an author on a book tour.
20% – 25% - the average percent of people in the audience who will actually purchase a book at an off site author reading.
7 - the number of times a person has to hear the same information before it sinks in
235 – the number of authors currently registered for the Southern Traveling Authors Registration Service
50% of retail – If the total amount of debt your store owes is more than 50% of the retail value of the total amount of your inventory, you are carrying too much debt.
Thanks to Kelly Justice (Fountain Bookstore), Elisabeth Grant-Gibson (Windows a bookshop), Karin Wilson (Page & Palette), Sally Brewster (Park Road Books) and Janet Bollum (The Muse Book Shop) for being such a wealth of good information and advice to bookstores at the show.
Nicki Leone
nicki@sibaweb.com
803.730.8291
