I hope you have gotten a Twitter account. It is so simple to set up and use…and one day, having a microblogging account will be as expected of a business as having a telephone, or a website. Don’t underestimate the power of this tool. It’s email on steroids
And even if you are unwilling to set up a Twitter account for your store, be willing to search twitter and listen in on what customers are saying about your store. This kind of marketing feedback would have cost thousands of dollars less then ten years ago. The following Twitter tools are great for searching:
http://monitter.com/ monitor twitter
http://search.twitter.com/ see what’s happening right now
http://topsy.com/ a search engine powered by tweets
With an account, there are tons of tools to make posting to your Twitter account easy and effective. A book jacket would be considered a picture. I use tvider.com from my telephone and I am astonished how easy it is to update from the blackberry. To share video or pictures, try one of these:
http://tvider.com easily tweet photos, videos, & audio
http://twitpic.com/ share photos on twitter
http://yfrog.com/ your images & video on twitter
http://twitgoo.com/ share pictures or video
Twitter can also be a great tool for locating content to share with your customers via your blog or newsletter or in store. Here are a few links that will gather twitter content for you and help you manage your own Twitter account:
http://tweetmeme.com/ hottest links on twitter
http://www.tweetdeck.com/ your personal browser
http://hootsuite.com the professional twitter client
And finally, a few for the bookseller that is sold on Twitter and looking for ways to enhance their efforts. These tools allow you to explore twitter aps, find like-minded twitterers, get your twitter ranking, tweet from your phone, and search twitter panels on topics of interest to you and your customers.
http://oneforty.com/ find, rate, collect, share twitter apps
http://twitter.grader.com get your twitter ranking
http://blastfollow.com/ follow people on twitter via #hashtag
http://www.tweetie.com/ tweet panels
http://ubertwitter.com/ twitter for mobile platforms
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