Social Networking Sites
I am making the assumption if you are reading this you are familiar with MySpace & Facebook & Twitter. All social networks that today dominate the online social scene. Here is a few more:
http://foursquare.com/ check in, find your friends, unlock your city
Use Foursquare to reward your customers. Here’s how: http://foursquare.com/businesses/
This might be the single best way to turn your online community on to your in store community. Foursquare now includes every town, not just the big ones, so if you don’t look at another link, look at this one!
http://www.indiebound.org/ be a part of the story
This is another most excellent way to connect with customers. The think about indiebound is that these are people who actively care about indie retailers by virtue of their involvement in being part of the story. Put you profile page up and stay connected. It’s easy and free!
http://getglue.com the network that sticks to you
This is a great place to find consumers that love books and talk about them. They also talk about everything else so it is a way to recommend a specific title or event. You can also connect this to Facebook and Twitter as you can with most social networking applications.
http://www.meetup.com/ Find a group. Start a group.
This is another great way to find your local customers online – start a meetup of your own or find bookclub meetups, etc. and invite them to your store to meet or for a book talk or any creative way you desire.
http://www.linkedin.com/ Build your network
This is a social network directed at building colleagues and connections. It is a great place to look for employees and to let folks know that you need to hire. It is also good for connecting with other folks in the industry and their folks and their folks and…
http://gowalla.com/ Go out. Go discover. Go share.
This is similar to Foursquare only I don’t see how businesses claim themselves and offer prizes. But I will spend some more time with it and let you know what I learn. But again, connecting the virtual and real is a compelling idea so look into it.
http://www.librarything.com/ catalog your books online
This is a community of a million booklovers. Need I say more?
Happy Hunting!
