Now that you have your Twitter handle, we are going to identify book bloggers in our geographic area and reach out to them in some fashion. My first choice is to host a Bloggers in the Store Event where you invite bloggers to meet the staff, pick up a few galleys, and learn about the store and you. Down the road you might even add the blogger’s picks to your staff picks. Offer content for their website from your Top Ten Bestsellers of the Year to interviews with authors that appear at the store. The sky is the limit here. But there is no sky until you find the book bloggers.
Let me know you are participating in the Get in Bed Blog Project. Email me at wanda at sibaweb dot com. Thanks.
Visit the blog, get familiar with it, and post a comment or two on a recent post. While you are there, click on the contact or about button, and capture their email address. Also take the time to look at the web blogrolls. Often these are other bloggers that you can connect with. Build these relationships. Begin to build your email blogger list.
FOR WEEK THREE:
1. Visit GeoFollow, Location Based Twitter Directory http://geofollow.com/. Enter your state to get an idea of how many bookbloggers are around you. Now, I know these are Twitter folks and not all who Twitter are Book Bloggers, but all Book Bloggers do Twitter. Click through the profiles that show up in your search and find folks to follow and/or blogs to visit.
2. Begin to build your email blogger list.
That’s it. Stop. Go shelve something. More next week.
