This month’s highlighted benefit of SIBA Membership is the Free Book Stimulus Plan (FBSP) Any core member store can participate and it is a high-value perk for which the bookstore has to do very little.
Check out this link for materials for both in-store and on-line. You will see where we have added a new facet to FBSP via the Caught U Reading Program that came out of the Good Ideas Breakfast at #SIBA10.
We have core member stores who have placed the FBSP website on their receipts and stores that have printed out the mail-back form as a bag stuffer. SIBA has collected a contact list of hundreds and hundreds of southern readers via this program and does outreach on members’ behalf regularly. We have had many participants from Alpharetta, Suwanee, and Duluth, GA; Elizabeth City and Franklin, NC; and Tampa, FL. We’ve given away over 2000 books. It is a great way to thank your customers and who doesn’t love getting a free book in the mail?
Bottom Line: Anyone who shops in your store can mail their receipt attached to the form found at www.freebookstimulusplan.com and they are mailed a free book handpicked by me from my library of books from 20 years with SIBA.
