9:00 AM – 4:00 PM Bookseller School – “How To” Backwards & Forwards – Room 6
(Cost: $75 per store, includes breakfast and lunch)
9:00 – 12 Noon – How to Use Twitter, Facebook, and Tumblr and Become the Center of Your Customers’ Online Community
Discover new ways to connect with your customers online and convert your online fans into customers by building a community of readers with your store at its center.Identify creative and effective ways to utilize your store’s social media platform(s)
- Learn about hashtags and community-building memes like #fridayreads and #bookstorebingo
- Use your online connections to promote store events, increase attendance, and help your customers connect with authors and other readers online, in-store, and at special events like Club Read.
Join social media mavens Bethanne Patrick and Rebecca Joines Schinsky for a workshop that will renew your excitement for online engagement.
Noon – 1:00 PM – Enjoy lunch with your fellow booksellers and presenters.
1:00 – 4:00 – How to Save Thousands in Taxes and Become Invincible to Lawsuits
Discover the tools independent booksellers can use to become invisible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation independent booksellers will know how to:
- Protect 100% of independent booksellers assets from lawsuits. Independent booksellers will learn how to make themselves so unattractive to a plaintiff attorney that they will never pursue a lawsuit against independent booksellers.
- Save thousands of dollars each year in taxes. Independent booksellers will learn five tax reduction strategies most people fail to utilize which could save independent booksellers more than $10,000 each year in taxes.
Avoid probate and eliminate all estate taxes. Independent booksellers will be taken plan. Independent booksellers will learn what independent booksellers should be doing now to prepare for successful business and estate secession. Presenter: G. Kent Mangelson, American Society for Asset Protection
It takes a lifetime to accumulate assets. Take an afternoon to protect them.