Archive for category Bennie and the Gets!
Bennie and the Gets! What can SIBA do for me?
Posted by Wanda in Bennie and the Gets!, Business on February 23, 2011
What Can SIBA Do for ME?
The SIBA Welcome Kit http://www.sibaweb.com/pdf/welcomekit.pdf is an extensive piece that outlines the many benefits of SIBA Membership. We’ve added a handy legend to identify the characteristics of benefits noting which benefits save money, or connect with customers, are free, easy, fun, or popular, allow you to be seen and network, and which are high tech or low tech. Spending a few hours with this brochure is well worth it!
Bottom Line: SIBA belongs to you. We want to help you sell more books and thrive in your communities. Set aside a couple of hours to read this invaluable Welcome Kit. http://www.sibaweb.com/pdf/welcomekit.pdf
Bennie & the Gets! Southern Indie Bestseller List
Posted by Wanda in Bennie and the Gets! on February 14, 2011
Connect your customers with this free, popular benefit of SIBA.
This weekly list is emailed directly to your inbox and archived at AuthorsRoundtheSouth.com (ARTS). It includes bookstore events posted at ARTS and is seen by thousands of southern readers. Printable versions for in-store use are available at authorsroundthesouth.com/ bestsellers or in the SIBA Document Library.
New for 2011: If you have an affiliate arrangement with SIBA, books that are special to the Southern List are linked as available for sale from your store’s website. The Southern Indie Bestseller List is printed in dozens of newspapers and carefully watched by publishers, who love to see their books climb up the lists. More regionally distinctive than national bestseller lists, the Southern Indie Bestseller List is used by SIBA stores for displays and promotions.
Show Your Love & Enter to Win
Posted by Wanda in Bennie and the Gets! on February 7, 2011
SIBA’s Welcome Kit & Twitter Contest!
The SIBA Welcome Kit, newly updated for 2011, is an extensive piece that outlines the many benefits of SIBA Membership. Download a copy and make sure you are getting the most out of SIBA.
Along with encouraging you to spend an afternoon exploring the ins and out of the SIBA Welcome Kit, we also want to promote the most valuable and popular benefits in a new monthly column Bennie & the Gets!
Bottom Line: Any core member who follows @SIndies and tweets the following: I read Bennie and the Gets! will be entered into a drawing for a free ALL PASS meal ticket at #SIBA11. The deadline for tweets is Valentine’s Day.
We will be hosting a Twitter Contest in every SIBA eInk between now and August, 2011.
Bennie and the Gets! FBSP
Posted by Wanda in Bennie and the Gets! on January 19, 2011
This month’s highlighted benefit of SIBA Membership is the Free Book Stimulus Plan (FBSP) Any core member store can participate and it is a high-value perk for which the bookstore has to do very little.
Check out this link for materials for both in-store and on-line. You will see where we have added a new facet to FBSP via the Caught U Reading Program that came out of the Good Ideas Breakfast at #SIBA10.
We have core member stores who have placed the FBSP website on their receipts and stores that have printed out the mail-back form as a bag stuffer. SIBA has collected a contact list of hundreds and hundreds of southern readers via this program and does outreach on members’ behalf regularly. We have had many participants from Alpharetta, Suwanee, and Duluth, GA; Elizabeth City and Franklin, NC; and Tampa, FL. We’ve given away over 2000 books. It is a great way to thank your customers and who doesn’t love getting a free book in the mail?
Bottom Line: Anyone who shops in your store can mail their receipt attached to the form found at www.freebookstimulusplan.com and they are mailed a free book handpicked by me from my library of books from 20 years with SIBA.
Bennie and the Gets! (Win stuff for reading SIBA eInk)
Posted by Wanda in Bennie and the Gets! on January 12, 2011
A play on Elton John’s Bennie and the Jets here. Here I will write a monthlyish column on SIBA benefits that core members get. Survey results indicate that booksellers are very aware of some membership benefits and less aware of others. It may be that booksellers do not find some benefits valuable but before making that decision, I want to make certain that booksellers know of the benefit, try it, and then accept or reject its value to them. So here and in the monthly SIBA eInk, I will be highlighting underused benefits to make certain that core members are aware of them.
First, let’s look at the latest survey results. Core members indicate the most valuable benefits of SIBA Membership are: SIBA Book Awards, Southern Indie Bestseller List, the Holiday Catalog, Indie Bookseller Revivals, and Find a Bookstore
And rated less valuable? SIBA eInk, Southern Indie Lit Crossword Puzzle book, Wanda’s Wonderful Book Blog, Free Book Stimulus Plan, and The Document Library.
So this first post will deal with SIBA eInk, SIBA’s monthly newsletter directed at SIBA’s core indie bookstore members and distributed to the industry. This email newsletter takes the place of SIBA’s bi-monthly print publication of previous years and is the best, direct way to communicate with you about valuable upcoming opportunities. In addition to the SIBA listserv, this is the must current up-to-date material to assist you in maximizing your membership.
To pump up interest in this monthly electronic publication, SIBA will be offering a Twitter Contest each month where core members will be entered to win a FREE All Pass to #SIBA11. This will require setting up a FREE Twitter Account and following @SIndies. If you need help with that, please give me a call, and I will walk you thru it. Very easy, very economical, very efficient! The SIBA phone number is: 803.994.9530
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