Archive for category GiB Booksellers
A Filly Ate? Affiliate? Affiliation?
Posted by Wanda in Get in Bed Project, GiB Book Bloggers, GiB Booksellers on July 26, 2010
Get in Bed # 4 af·fil·i·ate/v. əˈfɪliˌeɪt; n. əˈfɪliɪt, -ˌeɪt/
A filly ate? Whaa?!
–verb (used with object)
1. to bring into close association or connection: The Book Lady’s Blog is affiliated with the Fountain Bookstore.
2. to attach or unite on terms of fellowship; associate (usually fol. by with in U.S. usage, by to in Brit. usage): to affiliate with an indie bookstore.
3. to trace the descent, derivation, or origin of: to affiliate a book.
4. to adopt. As in Get in Bed with…
5. Law . to fix the paternity of, as an illegitimate child: The mother affiliated her child upon John Doe. As in get in bed with…
–verb (used without object)
6. to associate oneself; be intimately united in action or interest. As in both book bloggers and booksellers have an affiliation for books and the right to read.
–noun
7. a branch organization. As in SIBA is an affiliate to bloggers and booksellers via its Get in Bed Blog Project.
8. Commerce . Book Bloggers can affiliate with Indie Bookstores and share in the profits of books sold via their blog. Indie Bookstores can affiliate with any commerce concern that seeks to sell books online by sharing in the profits of books sold via the commerce concern. As to commerce, affiliate and reseller and often interchanged.
a. a business concern owned or controlled in whole or in part by another concern. As in the Southern Independent Booksellers Alliance is affiliated with its bookseller members.
b. a subsidiary. The Get in Bed Blog Project is an affiliate of Get in Bed with a Book Blogger.
9. a person who is affiliated; associate; auxiliary. SIBA’s core bookstore members are affiliated with SIBA.
Use affiliate in a Sentence: “I look forward to the day where all of SIBA’s Indie Bookstores are selling books and ebooks online via their own websites and via affiliates of the communities they already support like book bloggers, authors, local schools, churches, libraries, other retailers, and more than I can imagine.”
FOR WEEK FOUR:
For Bloggers:
1. Check out some affiliate options by clicking on affiliate & affiliation throughout the above dictionary entry. Consider applying to be an affiliate of an indie bookstore.
For Booksellers:
1. See if your online shopping cart option offers an affiliate program.That’s it. Stop. More next week unless you’d like to do this *****BONUS ACTIVITY*****
In Search of Book Bloggers; Without Geography You’re Nowhere
Posted by Wanda in Get in Bed Project, GiB Booksellers on July 6, 2010
Find Book Bloggers Near YOU!
Now that you have your Twitter handle, we are going to identify book bloggers in our geographic area and reach out to them in some fashion. My first choice is to host a Bloggers in the Store Event where you invite bloggers to meet the staff, pick up a few galleys, and learn about the store and you. Down the road you might even add the blogger’s picks to your staff picks. Offer content for their website from your Top Ten Bestsellers of the Year to interviews with authors that appear at the store. The sky is the limit here. But there is no sky until you find the book bloggers.
Let me know you are participating in the Get in Bed Blog Project. Email me at wanda at sibaweb dot com. Thanks.
Visit the blog, get familiar with it, and post a comment or two on a recent post. While you are there, click on the contact or about button, and capture their email address. Also take the time to look at the web blogrolls. Often these are other bloggers that you can connect with. Build these relationships. Begin to build your email blogger list.
FOR WEEK THREE:
1. Visit GeoFollow, Location Based Twitter Directory http://geofollow.com/. Enter your state to get an idea of how many bookbloggers are around you. Now, I know these are Twitter folks and not all who Twitter are Book Bloggers, but all Book Bloggers do Twitter. Click through the profiles that show up in your search and find folks to follow and/or blogs to visit.
2. Begin to build your email blogger list.
That’s it. Stop. Go shelve something. More next week.
Get a Twitter Account Right Now!
Posted by Wanda in Get in Bed Project, GiB Booksellers on June 29, 2010
Get in Bed With a Book Blogger #2
What good is Twitter?
I know how you feel about this. If you don’t have Twitter, or don’t use Twitter, or think Twitter is silly, or useless, please reconsider your decision not to participate. I rebuffed Twitter for a long time, didn’t get it, why only 140 characters, why would anyone care what I had for breakfast, or that I have a beautiful colon as declared by my doctor yesterday! What good is it? Who would I follow? Who would follow me? What does that even mean; followers!?!?
But I caved in and got a Twitter account to promote SIBA’s Free Book Stimulus Plan, and was amazed! Twitter is best when you want to know what your customers are saying about, and when you want your customers to know what you are marketing to them. Twitter is also best when trying to do anything else. And that is because it is a totally open platform much like the IPhone in that many apps have been written for Twitter so I need you to get a Twitter account today. It is FREE and it is POWERFUL!
Let me share a tale with you…I spent a Sunday morning trying to resolved an issue with my credit card company. I was angry after three hours with no result, and in a fit of frustration I tweeted the following:
3 hours, 6 phone numbers, 10 people! It seems that the managers at Company X are not allowed to speak to customers!
I even shared (in a screaming sound) with my husband that if Company X was smart, they’d have a Twitter account, but I was sure they did not! Imagine my surprise when I was tweeted back by Company X and they were able to resolve my issue in minutes. I then tweeted my gratitude and their competence. Company X could be Bookstore X, and Bookstore X could be YOU! Trust me here, and get your Twitter account today. I know you are asking – How does this help me get in bed with a book blogger?, and we will get to that, but for now:
FOR WEEK TWO:
1. Read Twitter 101 for Businesses.
2. Sign up for your Twitter Account.That’s it. Stop. Go shelve something.
More next week unless you’d like to do this *****BONUS ACTIVITY*****
Booksellers & BookBloggers, Spirited & Passionate
Posted by Wanda in Get in Bed Project, GiB Booksellers on June 16, 2010
Get in Bed With a Book Blogger #1
Booksellers are first entrepreneurs. They are spirited and passionate for books and their businesses in a way that many cannot imagine. These are people who want to build a business that serves their community, protects the First Amendment, and provides a cross-section of choices for consumers. And they want to be able to make a living, support their families, and provide for their employees. This is no small feat any time.
And especially now, booksellers are trying to do everything they have always done, and add a whole slew of new things to their day. Blog, Tweet, Post, Website, E-Commerce, Events, Newsletters, on, and on, and on and on. So SIBA wants to help you break it down. Let’s just do one thing a week. This week, I want you to learn about blogging, what it is, what it can do, and how you might not need to do it at all. You might only need to find someone who is already book blogging who can see that your established name in the industry, bevy of contacts, extensive expertise, and unparalleled passion is all they need from you to support you and your store’s efforts.
Take a stroll around The Book Lady’s Blog: Literary Adventures of a Panty-Throwing, Book-Loving Wild Woman. This is the blogger that has partnered with The Fountain Bookstore. Everybody wins. Fountain Bookstore promotes The Book Lady’s Blog at the store website. Kelly shares ARCs & Galleys with Rebecca. Rebecca has introduced some of her favorite authors at Fountain Bookstore’s events, and Kelly and Rebecca went to BEA together where Rebecca garnered favor with Kelly’s contacts, and vice versa. Kelly has enjoyed sales via Rebecca’s blog, Rebecca has garnered advertising for her blog, and both have gained some recognition in the industry as players.
FOR WEEK ONE:
1. Watch this video, Blogs in Plain English (this will help you understand just how blogs came to be and their value)
2. Read a book blog or two (http://bookbloggerappreciationweek.com/index.php/awards/2009) , if you don’t already (learn who these fine folks are and that they love books just as much as you do)That’s it. Stop. Go shelve or something. More next week.
The 2010 Get in Bed Blog Project
Posted by Wanda in Get in Bed Project, GiB Book Bloggers, GiB Booksellers on June 7, 2010
Bookseller & Book Blogger in Bed Together
The 2010 Get in Bed Blog Project is a summer-long project that will consist of weekly challenges to move you closer to getting in bed with a blogger or bookseller. Weekly, I’ll post an activity that will relate in some way to connecting book bloggers and booksellers. Each participant should spend the following week meeting the challenge. Some posts will be a blogger tip, and some will be a bookseller tip. We will begin next week.
If you choose to participate in this project, there is no obligation to participate in every challenge, and you can customize each challenge so it makes sense for your particular goals. Think of the design (and this post, for that matter) as similar to Sophisticated Dorkiness’ Blog Improvement Project (where I got my inspiration) — participate when it makes sense for you. This is a group effort, because getting better is always easier when you have a support system, but the ultimate commitment remains with you — do you want to get in bed with a blogger/bookseller before September 25, 2010?
A word of note — I am no expert. I am not even a book blogger or a bookseller. I read a lot of blogs about books and am interested in social media, and I do everything I can think of to market indie bookstores in the south. One of the reasons I am hosting this project is because I want to support the “circle of books” – the connection between books, their readers and their writers. I believe in support systems, and think this will be a fun way to get in bed & get better together.
Booksellers & book bloggers that would like to be listed as participants need only email me at wanda@sibaweb.com
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