Children’s Art Auction at BEA to Benefit Free Speech for Kids

Children’s Art Auction at BEA to Benefit Free Speech for Kids

Attendees at BookExpo America will have an opportunity to support the free speech rights of children and young readers when the children’s art auction and reception that formerly benefitted the Association of Booksellers for Children (ABC) is relaunched on Wednesday evening, May 25, as a fundraiser for the American Booksellers Foundation for Free Expression (ABFFE) Fund for Free Speech in Children’s Books.  The event will be held in the Javits Convention Center from 5 to 7:30 p.m.

The ABC auction has long been one of the most eagerly anticipated events in the social calendar of the children’s book industry, attracting booksellers, publishers, authors, illustrators, and other industry professionals.  It is not only an opportunity to buy wonderful art but a chance to socialize with friends from around the country.  Light refreshments, beer, wine and non-alcoholic drinks will be served.

This year’s auction is chaired by author Laurie Halse Anderson.  Anderson herself has been a target of censors.  Her novel Speak has been challenged in schools by people who object to the fact that it explores the subject of sexual assault.

More than 130 artists have already donated to the auction.  A preview is available online [http://www.flickr.com/photos/silent-auction/show/]

Tickets for the auction and reception are $89 ($69 for bookseller members of the ABC Children’s Group) and can be purchased here [http://images.bookweb.org/silentauction.php] Tickets may sell out prior to BookExpo.  If not, they can be purchased during a preview of auction artwork in the Crystal Pavilion of the Javits Center on Tuesday, May 24, from 9 a.m. to 5 p.m.  Tickets purchased onsite will be $99 ($79 for ABC Children’s Group members).

For further information, contact:  Chris Finan, ABFFE, (917) 509-0340

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An Open Letter to Governor Haley

An Open Letter to Governor Haley

Honorable Governor Haley,

We met in the lobby of the state house in February and had a short but critical discussion concerning Amazon.  (You were wearing some fierce high heels.)

I appeal to you on behalf of South Carolina’s long-standing, home-grown businesses.

Thousands of businesses have collected and dispersed sales tax back to the government diligently and without any special consideration, some for 25, 50 or 100 years.  These are our families and friends, folks who are here in South Carolina because it is their home, not because they need any incentive to work here, live here, or raise their families here, and they pay their full due of taxes on every level.

The sales tax break for Amazon is such an injustice and an insult to those who have spent their lives building business in South Carolina for the benefit of all of her citizens.  Please exercise your power to fight this bully.

Sincerely,

Wanda Jewell

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Up a creek?

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Knit Your Own Dog?!

Black Dog & Leventhal (dist. by Workman) is holding a really unique bookseller contest. It centers around an incredibly charming spring title, KNIT YOUR OWN DOG by Joanna Osborne and Sally Muir. People and Entertainment Weekly both featured this book, and sales have been outstanding.

So, the contest: the bookseller will get one knit dog modeled after a photograph of their dog, custom knit by the authors. (They charge around $350 to do this normally.)  Last day for entries is May 15, 2011.  Winner will be contacted via email.  To enter, booksellers should email info@blackdogandleventhal.com with their contact info and photograph(s) of their dog.


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RoundTable Results #SBS11

Dozens of booksellers gathered at Spring Book Show to  discuss a variety of topics including store traffic, the economy, and maximizing sales.

Ideas for Attracting Store Traffic
Use Twitter to make friends, not for the hard sell.  High Give:Ask ratio.
Use Get Caught Reading!
Keep sign-up sheet for Emails at Point of Purchase area.
Use Facebook!
Exploit B2B!  Reach out to schools, non-profits, gift shops, museums, realtors, libraries, etc.

Making the Most of Each Customer; Maximizing Sales, Creating Repeat Customers
Advanced Hand Selling – Place the book in the customer’s hand and take the book out of the customer’s hands, both create ownership and sell books.
Offer a ‘money back guarantee” book; get the staff to agree on pushing selected staff picks.
Sell to any & all that enter the store to sell you.

Getting the Customer to Return, And Bring a New Customer
Give automatic local discount based on zip code.
Daily Word Challenge – game where a purchase must be made to play; win something from the “fabulous prize box”, in this instance filled with mini candy bars.
In the case of used books, have receipt show how much has been saved.
Host an in-store Ereader Class inviting customers to bring in their e-readers and demonstrate how to buy books from your website.
Print off bibliographies for your customers of their favorite writers or genres.

Other Ideas
Post on Facebook when you get in a large quantity of books.
In Search of a Great Idea!
Post pictures of books on quirky subjects.
Get on email list of other bookstores.
Make your emails relevant.
Gifts Galore for Bookstores
Do “If you like this, then you’ll like this…” signs.
Design bookmarks with other local business logos & coupon to place in other businesses.
Create Gift Registry for new baby, bride, housewarming, etc.
Offer services such as SAT Tutoring
What Booksellers Want!

Booksellers Benefits Package from SIBA.
SIBA Membership Dues Form

From a Savvy Bookseller

A no cost program with a big return for children’s booksellers

By Heather Hebert, Children’s Book World

We are about to head into the time of year when fall galleys start flooding into our stores.   It always starts out nice and organized and then inevitably the galleys completely overtake your office, your back room, your storage area.  Your instinct is to get rid of them, but wait,  DO NOT GET RID OF YOUR FALL GALLEYS until you read this first.  We have been running a program for the last twelve years that brings customers in repeatedly, builds a sense of community, generates tons of goodwill and  it costs nothing, and takes next to no time set up and run.  It is our read and review summer program for children, tweens and Young Adults.

Every summer we take most of the fall galleys we receive put them in crates according to age group (3rd- 5th grade, 6th -8th and YA).  We then send out an email inviting our customers to read and review these ARCS for us.  Each child is allowed to take out one book at a time and keep it for up to two weeks.   A one page review sheet is given with each book.  We do not want this to feel like homework so we keep the questions light and simple.  They can either be answered with pretty much one sentence (or even one word) such as , “would you recommend this book to your friend?”  and some of the questions are even in scale form, such as “rate this book on a scale of 1 to 10 – one  being awful and 10 being totally awesome!”  Everytime a book and review are turned in, a dollar store credit is given.  At the end of the summer, these credits can be redeemed.

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Meet Elizabeth Nichols!


Elizabeth Nichols (800-637-0037 ext. 6614, elizabethn@bookweb.org) is the Southern Independent Booksellers Alliance (SIBA) bookstore liaison.

Elizabeth came to ABA from Columbia University, where she worked in donor relations. “I want booksellers to know that I really mean it when I say they can call me any time,” she said. “They’ve made a great choice by joining ABA, and I’ll do whatever I can to help them get the most out of their membership.” Elizabeth studied sociology at Hunter College and Russian studies at NYU.  In her spare time she enjoys light hiking, cooking, and volunteering at the LGBT Community Center in Manhattan. In addition, one of Elizabeth’s favorite pastimes is to browse for memoirs at Book Culture and the Strand.

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Gold Star, Grins & Good News

By Renea Winchester, author of SIBA Book Award Nominee: In The Garden With Billy: Lessons About Life, Love & Tomatoes

Most people do not notice the paper plate-sign with the words “Eggs, Firewood, Okra” scratched in black and duct-taped to a weathered piece of wood.

Most people, like me, are too busy.

However, a multi-level paper plate with the words, “Baby Goats 4 Sale” served as a beacon for my then eleven-year-old daughter, Jamie.

“Mom, can we stop…can we?” was the beginning of what I knew would be incessant begging. Reluctantly, I parked my car in the drive and met someone whom I had overlooked daily for almost ten years. Someone who would change the way I see others.

What do an Atlanta mom and a seventy-eight year old goat farmer have in common? At first blush, absolutely nothing. Extending his hand in the tradition of a true Southern Gentleman, Billy cast his magical spell by shaking my hand, then pulling me into his world. A world where chickens crow, rainwater is recycled and “hocus pocus” must be spoken before the tractor will crank.

Hours after our initial meeting, Jamie and I were so touched by this stranger that we skipped her tennis lesson and returned to his “little strip of land” where we became garden helpers. We still help Billy in the garden today.

Since meeting Billy, I’ve learned more about myself than I have about him.

His patience revealed my impatience.

His generosity revealed my selfish tendencies.

His acceptance of others revealed my exclusive nature.

These silent lessons occurred while I worked beside him picking “tow-maders” and “pink-eye-purple hulled peas.”

Some of my experiences were captured on napkins. My dirty hands scribbled fast, leaving a thin layer of dust as I attempted to keep up with the remembrances in my mind. I intended to share our garden experiences with my mother who has Stage IV ovarian cancer. Except the more I shared with her the more I realized that the world needed to hear what I call, “The Message of Billy.”

That message is that everyone matters. Regardless of where they live, what they do for a living, who (we think) they are, everyone matters.

Those napkins became a manuscript, and the book a nominee for the SIBA 11 Book Award. I immediately called Billy after learning of the nomination from fellow nominee Jennie Helderman. A smile lined his face. He lifted his chin a fraction of an inch and said, “I’m right smart proud.”

We tried not to cry…but the emotion was too strong. We cry often at the farm. Saline drops of appreciation for an unexpected friendship that is changing how others see strangers.

We launched In The Garden With Billy: Lessons About Life, Love & Tomatoes at his farm in what is arguably the most exciting day of my life. Imagine a blend of fall festival and family reunion where strangers are friends we just hadn’t met yet. Many traveled for hours and stood in line to meet this remarkable man. Afterward, I received emails such as the one that said: “It’s like Billy fills an empty place in my heart I didn’t know I had. Meeting him made me rethink the way I see others.”

That is the magic of Billy.

Since the sell-out October release, Billy has traveled with me to Yawn’s in Canton, Georgia where (after eating Nadine’s delicious chicken salad sandwich) he wove his magic on a crowd whom, I’m certain, came because of him. We’ve spoken to civic groups and garden clubs on the importance of slowing down and “seeing people.” We urge others to give the most precious gift you have … your time. However, the most important message from Billy is the education of “young folks.” We’ve spoken to schools and established a children’s area on his “little strip of land” where we will teach the future about the importance of gardening, relationships, and of course, tomatoes.

To Wanda and the Indie Booksellers, “Thank You,” for believing in Billy’s message and for allowing me to share the Good News with readers throughout the South.

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Gold Stars. Grins and Good News

by Jennie Helderman, author of #SIBA11 Book Award Nominee As the Sycamore Grows

When I grabbed a notepad and a sandwich back in 2005, never would I have thought that today I’d be grinning over gold stars.

In 2005 I needed 1500 words for a magazine article, due in two weeks. Then I met Ginger.

She dashed in from court that day, briefcase in hand, feisty and confident, until she told me about escaping from a padlocked cabin where she lived without electricity or a phone, eking a subsistence living from the land to feed her boys. She had made soap, roofed the cabin and chopped wood for the stove while her husband Mike sat in the swing chain-smoking, his Bible in his lap, his .38 strapped to his belt.

My nose twitched. Like any writer, I sniffed more than a magazine article here.

Fast forward five years and 90,000 words to September 29, 2010, when Eagle Eye Books in Decatur, Georgia, launched As the Sycamore Grows. An open date on the store’s calendar selected by chance, September 29 marked ten years to the day since Ginger’s escape. Just one of several coincidences which convince Ginger that her story was meant to be told.

And the story?

Imagine living as in The Glass Castle while Sleeping with the Enemy in the woods. Mike slapped and shoved but isolation and economic abuse were his mainstays. Until he discovered the power of the Lord as another tool of abuse. Ginger was brought up to pray and obey but she escaped to become a powerful voice for victims.

Both Ginger and Mike speak, as do family and friends. Thus, Ginger is revealed as a flawed heroine. Mike ran away from his father’s fists only to glimpse himself years later in his father’s casket. Theirs is a true story of abuse, loss, redemption and hope that winds from south Texas to a sycamore tree in Tennessee. A story about courage and resilience of the human spirit. Especially for those who can forgive. Like Ginger.

Since September, we’ve placed books in all the women’s shelters in Alabama and Georgia, been surprised at the number of men who are reading Sycamore and saying so, and touched by those who confide their own stories. Or announce them to the world, as did one California woman on George Scott’s talk radio show in March.

My role? I’m the reporter or chronicler, privileged to be entrusted with this story. And today I’m grinning over gold stars:

As the Sycamore Grows took three top honors in Reader Views 2011 Literary Awards: first in Humanities; tied for first in Biography/Memoir; and first over all categories, fiction and nonfiction, for the Southeast Region. Reader Views grants awards annually to books published by small, independent and university presses and gold stars are the prize.

I’ve been spilling over with this good news. Thanks, Wanda, for letting me share it here. And BTW, Jeannette Walls sanctioned the comparison with the lifestyle of The Glass Castle. We spent a rainy afternoon in January talking about her story and Ginger’s prior to appearing together on a panel.

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Core Member Survey Results in Questions – What Booksellers Want!

Core Member Survey Results in Questions – What Booksellers Want!

When booksellers join SIBA, many of them, gratefully, answer the survey questions on the back of the paper dues invoice.  The first question asks: What skills or knowledge is most needed among you and your staff?

And below is a list of resources that will hopefully assist you in many of the areas mentioned in this open-ended question.  Enjoy and let me hear from you if you use a resource I have not mentioned here, and I will add it to the list.  If enough people find this useful, I will make it a regularly updated page here on the website like Gifts Galore for Bookstores.  Happy selling!

For ABA members, I found a ton of great resources on a variety of topics.

Online Websites -

http://www.wanda.sibaweb.com/2011/03/03/what-can-aba-do-for-me/

Website as Online Business Partner

Pre-Release Titles Information –
Edelweiss
Indie Next Lists
Shelf Awareness Drop-In Titles
NPR

SIBA Listserve

Publisher Reps & Commission Reps
Publisher Catalogs
Wholesaler Catalogs
Publishers Weekly Book Reviews
BookPage Book Reviews
USA Today Books
LibraryThing
The Guardian
The New York Times
Bookwire New Releases
Southern Indie Bestseller List

New Local Interest Books – Try searching your local library for books of local interest.

Online Book Search Skills – Google it.  Type in what you know at Google.  Get results!

Marketing Ideas; Merchandising Tips; Display Ideas; Cheap, Effective Marketing
Good & Great Ideas

Paz Book Biz
Streetpoll
Wireless White Paper
Envirosell – signage/fixtures
Envirosell – Case Studies
Envirosell – Retail
Envirosell – Behind the Counter
Seth Godin’s Free Stuff

Computer Skills; Technology Education -
http://www.teachparentstech.org/
http://commoncraft.com/
Mashable

Author Information -
http://www.authorsroundthesouth.com/STARS/author.php
http://www.bookwire.com/authors/all_authors.html

Co-op Development -ABA’s ABACUS study shows that profitable booksellers spend much less on advertising than unprofitable booksellers. This does not necessarily mean profitable bookstores advertise less, but it does mean that they claim more co-op.
2011 Co-op At A Glance
http://www.pazbookbiz.com/Bookstore-Training-Consulting-Services/Customer-Newsletter.aspx
http://www.co-optimize.com/index.php

Online Advertising Tips; Social Networking Translating into Sales; How to Turn Facebook Fans into Cash
Facebook Fan?
Tips & Tool for Website Promotion
Examples of Online to Offline Campaigns
Selling Thru Facebook
Facebook Case Studies
Killer Facebook Fan Pages
Growing Fans
Guide to Facebook Ads
Twitter for Business
Twitter Case Studies
Not a big brand Twitter Case Study
25 Twitter Case Studies

Handselling Tips; Selling E-books
http://www.bookweb.org/education/member/handselling.html
Handselling Tips
E-Handselling
The Art of Handselling
Getting to YES

Advance Book Trend Information
Alltop – Top Book News
Trendwatching
Small Business Trends
Mashable

Accounting Strategies:
Strategy & Management Accounting
Small Business Administration

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One Book, Many Readers

 

 

 

 

 

 

 

 

 

The Richland County Public Library in cooperation with many city & county partners is launching their One Book, One Columbia city-wide read and we are reading Having Our Say:  The Delaney’s Sisters’ First 100 Years, and it got me to thinking how many one-read programs are out there.  And what do they read?

I heard from Lisa Sharp of Nightbird Books that Fayetteville, AR is planning it’s 3rd community read. It’s called One Book, One Community and is a fall event.   The first year we read The Devil’s Highway by Luis Urrea, last year was The Immortal Life of Henrietta Lacks by Rebecca Skloot, and this year we have yet to choose.  Wonder what it will be?

I heard from Fran Bush at Booklover’s Bookstore in Aiken, SC.  The Aiken County Public Library has Aiken Reads with a selection per quarter. “Last summer we hosted Mary Alice Monroe with Swimming Lessons as the summer selection for adults and Turtle Summer for the children.  In October 2011, The Aiken Women’s Club is sponsoring a county wide reading program named The Big Read to encourage reading at any age. They wanted to find books that were inexpensive and readily available. The selection for high school and adult is The Call of the Wild by Jack London; upper elementary and middle school is Julie of the Wolves by Jean Craighead George; the younger kids selection is One Wolf Howls by Scotti Cohn. The club will be giving books to the libraries and school libraries throughout the county. There are several alternate selections for those who have already read the selection.” This project should get a lot of publicity.

Emily Bell shared that Page & Palette has seen great success with the One Town One Tale concept.  “Our picks have included Three Cups of Tea, The Poet of Tolstoy Park by Fairhope’s own, Sonny Brewer; Alabama Moon by local writer Watt Key; A Thousand Splendid Suns by NY Times bestselling author, Khaled Hossieni; Peony in Love by NY Times bestselling author Lisa See; and The Noticer by Andy Andrews of Orange Beach.”

Jill Hendrix of Fiction Addiction in Greenville, SC shared Greenville’s The Amazing Read. The book for this, the 4th year, is The Secret Life of Bees by Sue Monk Kidd.  The past 3 years picks were Velva Jean Learns to Drive by Jennifer Niven, Saints at the River by Ron Rash, and The Pleasure Was Mine by Tommy Hays.

Here are a few resources I found about OneBook programs:

This is a somewhat out-of-date listing of OneBook programs out there but the only list I found.

Here’s how wikipedia explans the concept.

There is an extensive pdf from the American Library Association outlining the nuts & bolts of a One Book effort.

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