Posts Tagged Affiliate Program

Book Bloggers Get in Bed with Baby Boomer Booksellers!

Get in Bed with a Bookseller #3

This information should not surprise anyone but, for the most part, booksellers are baby-boomers, and bloggers are not.  Blogs have only been around in a big way for the past ten years while most bookstores that are thriving today are either brand new, or they are 25+ years old.  And herein is an opportunity for you.  Surviving and thriving over the last 15 years ensures outstanding bookstores that are well-established in the industry and able to provide you with contacts and information that could take years to gather on your own.

And because booksellers are often baby-boomers (as am I), we may have a tendency to think we know everything and many may need to be convinced to enter these partnerships.  But together, we have the tools to convince them.  So, what kinds of information does a bookseller want when considering a blogger as partner?  Booksellers want someone who shares their passion for books as well as the First Amendment.  That said,

FOR WEEK THREE:

1. Create a one-page with information you are willing to share about your blog.  How many folks read it?  What kinds of books do you review?  Which is your most popular post?  Where do you get your books from?  Are you a customer/browser of their store/blog? What kinds of things can you assist with and what kinds of assistance do you need?  How long have you been blogging?  Why do you blog?

2. Visit your local independent(s). Introduce yourself.  See if the store offers an affiliate program.

That’s it.  Stop.  Go post something.  More next week.

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Book Bloggers as Indie Affiliates, Oh my!

SIBA has been working hard to collect book blogger contact info over the last year in hopes of having book bloggers galore at the SIBA Trade Show along with the hundreds of authors we already host.  Via SIBA’s STARS program and our outreach efforts to book bloggers, SIBA has been building a case with folks who sell a limited number of books via their blogs or website to affiliate directly with an indie bookstore.

When I use the word “affiliate“, I am speaking of a program whereby sales that come to a bookstore via a blog or website allows for a percentage of that sale to go back to the blogger or author.  Most online stores offer affiliate programs.  This is basically a free sales force that is reaching out to customers on your behalf.

Imagine my surprise, after checking every single core member website, to find that only 3 indie stores offer an affiliate program on their website.

I know that every ABA ecommerce site has affiliate capabilities, and I imagine most ecommerce platforms include an affiliate option.

Certainly, one can become an affiliate of indiebound.org but this causes consumers to have to go thru several additional clicks and is certainly a better option than none.  But when a store has the capacity to offer a direct click to book sales from its own website, that seems like a superior choice for everyone.

Please look into any affiliate options you may have to offer and let SIBA know when yours is up and running as I am trying to hook you up with book bloggers, authors, libraries, etc.  that will chose you over another outlet.

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