Posts Tagged Blog
#EmailSci with Dan Zarrella & What I Learned
Posted by Wanda in Social Networking on February 11, 2011
I attended yesterday’s webinar with Dan Z. and 20,000 other friends, and after looking at over 1 billion emails, he shared a ton of surprising & valuable info. Here’s what I learned!
1. Schedule email newsletter to deliver on Saturday morning between 6 and 7 AM.
2. Make all email newsletters link-dense.
3. Never send email newsletters on Tuesdays.
4. Thursday is the best week-day to send an email newsletter.
5. Determine if your email newsletter looks like spam on your smart phone, and it it does, fix it.
6. Include reference information in your email newsletter.
7. Give subscribers special access.
8. Send email from someone they’ve heard of.
9. Newest subscribers are the best subscribers.
10. Don’t afraid to send too much email!
Check out the blog post with top questions asked during the webinar!
Show Your Love & Enter to Win
Posted by Wanda in Bennie and the Gets! on February 7, 2011
SIBA’s Welcome Kit & Twitter Contest!
The SIBA Welcome Kit, newly updated for 2011, is an extensive piece that outlines the many benefits of SIBA Membership. Download a copy and make sure you are getting the most out of SIBA.
Along with encouraging you to spend an afternoon exploring the ins and out of the SIBA Welcome Kit, we also want to promote the most valuable and popular benefits in a new monthly column Bennie & the Gets!
Bottom Line: Any core member who follows @SIndies and tweets the following: I read Bennie and the Gets! will be entered into a drawing for a free ALL PASS meal ticket at #SIBA11. The deadline for tweets is Valentine’s Day.
We will be hosting a Twitter Contest in every SIBA eInk between now and August, 2011.
Book Bloggers Get in Bed with Baby Boomer Booksellers!
Posted by Wanda in Get in Bed Project, GiB Book Bloggers on July 14, 2010
Get in Bed with a Bookseller #3
This information should not surprise anyone but, for the most part, booksellers are baby-boomers, and bloggers are not. Blogs have only been around in a big way for the past ten years while most bookstores that are thriving today are either brand new, or they are 25+ years old. And herein is an opportunity for you. Surviving and thriving over the last 15 years ensures outstanding bookstores that are well-established in the industry and able to provide you with contacts and information that could take years to gather on your own.
And because booksellers are often baby-boomers (as am I), we may have a tendency to think we know everything and many may need to be convinced to enter these partnerships. But together, we have the tools to convince them. So, what kinds of information does a bookseller want when considering a blogger as partner? Booksellers want someone who shares their passion for books as well as the First Amendment. That said,
FOR WEEK THREE:
1. Create a one-page with information you are willing to share about your blog. How many folks read it? What kinds of books do you review? Which is your most popular post? Where do you get your books from? Are you a customer/browser of their store/blog? What kinds of things can you assist with and what kinds of assistance do you need? How long have you been blogging? Why do you blog?
2. Visit your local independent(s). Introduce yourself. See if the store offers an affiliate program.
That’s it. Stop. Go post something. More next week.
In Search of Book Bloggers; Without Geography You’re Nowhere
Posted by Wanda in Get in Bed Project, GiB Booksellers on July 6, 2010
Find Book Bloggers Near YOU!
Now that you have your Twitter handle, we are going to identify book bloggers in our geographic area and reach out to them in some fashion. My first choice is to host a Bloggers in the Store Event where you invite bloggers to meet the staff, pick up a few galleys, and learn about the store and you. Down the road you might even add the blogger’s picks to your staff picks. Offer content for their website from your Top Ten Bestsellers of the Year to interviews with authors that appear at the store. The sky is the limit here. But there is no sky until you find the book bloggers.
Let me know you are participating in the Get in Bed Blog Project. Email me at wanda at sibaweb dot com. Thanks.
Visit the blog, get familiar with it, and post a comment or two on a recent post. While you are there, click on the contact or about button, and capture their email address. Also take the time to look at the web blogrolls. Often these are other bloggers that you can connect with. Build these relationships. Begin to build your email blogger list.
FOR WEEK THREE:
1. Visit GeoFollow, Location Based Twitter Directory http://geofollow.com/. Enter your state to get an idea of how many bookbloggers are around you. Now, I know these are Twitter folks and not all who Twitter are Book Bloggers, but all Book Bloggers do Twitter. Click through the profiles that show up in your search and find folks to follow and/or blogs to visit.
2. Begin to build your email blogger list.
That’s it. Stop. Go shelve something. More next week.
The 2010 Get in Bed Blog Project
Posted by Wanda in Get in Bed Project, GiB Book Bloggers, GiB Booksellers on June 7, 2010
Bookseller & Book Blogger in Bed Together
The 2010 Get in Bed Blog Project is a summer-long project that will consist of weekly challenges to move you closer to getting in bed with a blogger or bookseller. Weekly, I’ll post an activity that will relate in some way to connecting book bloggers and booksellers. Each participant should spend the following week meeting the challenge. Some posts will be a blogger tip, and some will be a bookseller tip. We will begin next week.
If you choose to participate in this project, there is no obligation to participate in every challenge, and you can customize each challenge so it makes sense for your particular goals. Think of the design (and this post, for that matter) as similar to Sophisticated Dorkiness’ Blog Improvement Project (where I got my inspiration) — participate when it makes sense for you. This is a group effort, because getting better is always easier when you have a support system, but the ultimate commitment remains with you — do you want to get in bed with a blogger/bookseller before September 25, 2010?
A word of note — I am no expert. I am not even a book blogger or a bookseller. I read a lot of blogs about books and am interested in social media, and I do everything I can think of to market indie bookstores in the south. One of the reasons I am hosting this project is because I want to support the “circle of books” – the connection between books, their readers and their writers. I believe in support systems, and think this will be a fun way to get in bed & get better together.
Booksellers & book bloggers that would like to be listed as participants need only email me at wanda@sibaweb.com
Read, Remember, Recommend, and more.
Read, Remember, Recommend includes SIBA Book Award Winners for Fiction
Sourcebooks has published this ultimate organizing resource for book lovers. The journal features 60 cross-referenced lists of literary awards and notable picks, including Pulitzer, National Book Awars, 100 Best Books of the Century and the SIBA Book Awards for Fiction since 1999.
Like her recently re-launched website – www.bibliobabe.com – Read, Remember, Recommend by Rachelle Rogers Knight keeps readers coming back to bookstores to purchase recommended books and urges users to spread the joy to other book lovers.
Rachelle Rogers Knight is a passionate reader who has enjoyed books her entire life. She has earned the Bronze Medal for “Independent Publisher of the Year”. Read, Remember, Recommend for Teens: A Reading Journal for Young Adult Book Lovers is also available.
Available from Ingram, 978-0-9825205-0-5, SRP $9.95 - 50% OFF
- How well do you know your Southern lit? We dare you to use a pen on these crossword puzzles, each inspired by one of the winning titles of the SIBA Book Award, honoring ten years of the very best in Southern literature as chosen by the people who would know…Southern Independent Booksellers! A great gift for your book club, for puzzle-lovers, and anyone who loves Southern literature.
Southern Social Networking Summit a HIT!
Posted by Wanda in Social Networking on January 8, 2010
I’m back from the Southern Social Networking Summit in Greenville, SC. It was an exhausting & exhilarating two days. I want you to know that I am busy compiling the results of everyone’s efforts. I have nearly 40 oversized pages of notes taken by the break-out groups that I am organizing and will be posting over the next week in this blog. So many people have written blog posts, posted videos & photos, twittered and facebooked, and I want to take the time to thank everyone. And I want to share these links with you. The video clips include testimonials and a word from Gary Vaynerchuk.
Video Clips (posted by Trey Pennington)
Photos (taken by Curtis Rogers from the SC State Library)
Lady Banks Bookshelf
