Posts Tagged Designers
Every Task has its’ Tool – Here’s 11 too good not to share…
Posted by Wanda in Social Networking on March 4, 2010
I have a blog, a twitter account, a facebook fanpage – now what the hell do I do?
Having the tools and using the tools are two different things. If you can think of your online outreach accounts whether a blog, myspace, twitter, or facebook, as another way to promote your business to your customers, that will help.
Always go first to content that you already have up on your website. This does two things. It promotes what’s going on and it drives traffic back to your website. Do you do staff picks on your website? Invite folks to meet your staff and include a link back to that page. Do the same with your events, your bestseller list, news, anything that is already on your website that you’d like get out to a larger audience.
Second, feel free to use any content on SIBA for any of your outreach. Looking to let customers know about Okra Picks, point them to it. Use content from Lady Banks’ Commonplace Books e-newsletter or from Wanda’s Wonderful Book Blog.
And finally, here are some sites that can help you share and find content that your customers and you and your employees might find valuable and/or interesting.
Content Tools
http://www.ted.com/ ideas worth spreading
This is a super cool site. Each video is about 20 minutes long and many authors have talked at TED. You can search by topic, presenter, or mood. Both Al Gore and Bill Clinton have done TED talks as has Dave Eggers and J. K. Rowling.
http://helpareporter.com/ help a reporter out – reporters in search of experts
This is a great way to promote yourself as an expert. Three times a day you (or a staff person) will receive a list of opportunities from reporters looking for content on specific topics. They are often in search of small business owners, women business owners, retailers with creative ideas, etc.
http://commoncraft.com/ our product is explanation
These are great little videos that explain many things from Twitter Search to Electing a President, Cloud Computing, and Borrowing Money, and much more. They even explain Zombies.
http://www.futureofthebook.org/ the institute for the future of the book
This content is for the erudite among us.
http://www.socialscoop.biz/ maximize your marketing through social media
DOWNLOAD the White Paper for insights and advice on how the fast moving world of Social Media is about to change… again. Is your business keeping up? Watch this site for their often changing featured resource.
http://regator.com/ the web’s best blog posts
Searching bookseller, I found this. I’m sure you can find something just as entertaining for your customers.
http://shelf-awareness.com/ daily enlightenment for the book trade
Most readers are interested in the industry and sharing industry tidbits lets your customers feel like insiders. There is always something fun to share. Subscribe if you haven’t already, it’s free.
http://news.bookweb.org/ Bookselling This Week
Again, there is always interesting news to share here. Subscribe if you haven’t already, it’s free.
http://www.bulletproofblog.com/category/main-channels/digital-media/ the blog on crisis communication
Insights and analysis of the most pressing issues facing companies, countries and brands today. This is the blog for bulletproof- ing a reputation when it matters most – I mean who knew?
http://www.scribd.com/ Millions of readers. Millions of documents.
This has a ton of cool content to share. And some of them are books that are forthcoming. Again, customers love to feel like insiders. So let them.
http://trendwatching.com An independent & opinionated trend firm
I love this content and you may recognize that I often send stuff from this to you. Again, subscribe to their newsletter. It is free and chockful of interesting info.
What office supply product are you?
Posted by Wanda in Social Networking on February 19, 2010
My son’s first tattoo was of a paper clip. Now, we are a family that loves us some office supplies. My husband’s family actually ran an office supply store for several generations in Spartanburg, SC, and we do love some stapling, scissoring, and securing with glue stick, rubber cement, and two-sided tape. But I still had to ask – “Why a paper clip? Imagining him with headphones tattooed over his knee.” He answered, “A paperclip does one thing really well, and I’m like that.”
Productivity Tools, Part II
Paper Clip Sites – These are sites that do one thing really well as does a paper clip
http://www.pitchengine.com/ social media pr press release builder
This site is free and distributes press releases to both traditional and social media outlets. I love the idea of this site and have already set up an account for SIBA but have not gotten much farther than that. And I cannot even remember what the obstacle is but that there is one. This is one I will have to visit again and see how stupid I feel to determine if I can go forward or not.
http://www.surveymonkey.com/ the simple way to create surveys
The basic plan is free and this is a quick, effective way to create surveys that you can place in email newsletters, or distro to your staff for feedback on ideas. It is a friendly piece of software, one that matches my brain.
http://merchants.ebillme.com/ secure cash payments
Gary Vee connected with this site and it looks like an easy solution for taking secure payment on-line for any e-commerce site. Security is an imperative for collecting credit card info via the internet and this site seems to understand consumer concerns.
http://www.slideshare.net/ present yourself
This site lets you share with others, You can share with everyone or a select group. You can share word docs, powerpoints, or pdfs. This is an elegant solution to sharing across the internet.
http://picasa.google.com/ free photo editing from google
This is free photo editing software. I am not much with images but I’m hoping to get better, and my experience with google products has been good. I love my google calendar. I read somewhere that young people who attend conferences have an expectation that photos from the conference will be posted withing 48 hours. It’s a goal.
http://www.wikispaces.com/ wikis for everyone
Okay, I’m not sure if I’ve tried this site or not. I thought I had but now that I just visited it, I can’t say for sure. So this is one I’m headed back to. I have tried to contribute to wikipedia with no luck and I think I’m confusing the two. This site should streamline your wiki efforts. I’ll let you know.
Start the New Year Right! With Gary V. & David Allen & more…
Posted by Wanda in Social Networking on November 5, 2009
Southern Social Networking Summit
Meeting on the application of social networking both off- and on-line to the arts, humanities & business
Dates:
Wed., Jan. 6, 2010 (starting at 10am) & Thu., Jan. 7 (ending by 3pm)
Location:
Hyatt Regency Greenville, 220 North Main Street, Greenville, South Carolina, USA 29601
Tel: +1 864 235 1234 Fax: +1 864 232 7584
Mention code: SSNS when making reservation
Hotel Reservations Online
Thorny Details:
Registrants should have a working knowledge of the Internet and already be making some social networking efforts. Minimally, you should have a Twitter account and Facebook account set up, and have either a blog or website or both that is maintained somewhat regularly. Meals will be provided except dinner which will be dutch treat.
This event is free to the participants who stay overnight at the Hyatt Regency Greenville. The room rate is $99. If you do not stay at the Hyatt, the cost is $135. There will be no refunds. You will be required to forward your reservation confirmation for the Hyatt Regency Greenville to wanda@sibaweb.com to avoid the $135 summit fee.
You must pre-register by Jan. 1, 2010, Limited to the first 150 people. Every participant is invited to bring promotional materials, products, brochures, or other materials that they would like to share with other participants. Take this opportunity to increase your visibility across the south. We are all in this together.
Motivation and strategy:
The arts & humanities have made strides in applying insights from their field to social networking, particularly those involving reaching their direct constituents. So far, however, it has had a minimal impact on what may be the most significant challenge: reaching the masses. This meeting brings together a select group from varied domains to brainstorm about policies and programs aimed at invigorating our social networking. The main thrust of the meeting will be to brainstorm about practical solutions to specific problems that are impeding progress in dealing with the ever changing explosive opportunities in social networking. There will be four sessions (see below), each focusing on a different broad topic area. The first three sessions will each begin with a briefing by a domain expert who will provide background information about the topic and propose some concrete problems for the group to address. Brainstorming will then take the form of breakout group meetings followed by larger group presentations. The four topic areas are:
1. How to make time for all the social networks – Facebook, Twitter, Ning, LinkedIn, Glue, Google, Delicious, Wet Paint, Net Galley, Author Buzz, Library Thing, Squidoo, FourSquare, CloudProfile and so many more…
2. What’s on line that will feed my work? What’s free and how do I get it? Marketing Partnerships and how to make them work?
3. What does the research tell us? What trends are coming down the pipe? And how do we manage it all with small staffs and smaller budgets?
4. Increasing the effectiveness of our combined efforts. How do we move the conversation from insiders to outsiders?
Schedule (subject to adjustments)
Day 1, Wednesday, Jan. 6, 2010
9:00-10:00 Breakfast (please come and meet the other participants)
10:00–11:00 Welcome and agenda Presentation on Motivation & Strategyfor Successful Social Networking -
Gary Vanerchuk, author of CrushIt! http://garyvaynerchuk.com/
11:00-11:30 Break & Book Signing with Gary Vanerchuk & David Allen
11:30-12:30 Introduction and questions for brainstorming: How to make time for all the social networks – Facebook, Twitter, Ning, LinkedIn, Glue, Google, Delicious, Wet Paint, Net Galley, Author Buzz, Library Thing, Squidoo, and so many more with
David Allen, author of Making It All Work, Getting Things Done, and Ready for Anything. http://www.davidco.com/
12:30-1:00 Break & Booksigning with David Allen
1:00 -2:00 Breakout group brainstorming (over lunch)
2:00 -2:30 Breakout group reports
2:30-3:00 Break
3:00-4:00 Introduction and questions for brainstorming: What’s on line that will feed my work? What’s free and how do I get it? Marketing Partnerships and how to make them work with
Dan Zarrella, author of The Social Media Marketing Book.
http://danzarrella.com/
4:00-4:30 Break & Book Signing with Dan Zarrella
4:30-5:30 Breakout group brainstorming
5:30-6:30 Breakout group reports
Dinner 7:00 Table 301 Family of Restaurants will present on their policies and procedures for their social networking efforts. (Dutch Treat with a 20% discount to all)
Day 2, Thursday, Jan. 7, 2010
8:00-9:00 Breakfast
9:00-10:00 Introduction and questions for brainstorming: What does the research tell us? What trends are coming down the pipe? And how do we manage it all with small staffs and smaller budgets?
Expert to be named soon.
10:00-11:00 Breakout group brainstorming
11:00-12:00 Breakout group reports
12:00-1:10 Lunch to include SIBA presentation
1:10-2:10 Introduction and discussion: Increasing the effectiveness of our combined efforts. How do we move the conversation from insiders to outsiders?
Expert to be named soon.
2:10-3:00 Group discussion and closing reflections
Lady Banks Bookshelf
