Posts Tagged facebook
#SIBA11 Bookseller School – “How To” Backwards & Forwards
Posted by Wanda in SIBA Trade Shows on August 26, 2011
Friday, September 16, Embassy Suites Airport, Charleston, SC
9:00 AM – 4:00 PM Bookseller School – “How To” Backwards & Forwards – Room 6
(Cost: $75 per store, includes breakfast and lunch)
9:00 – 12 Noon – How to Use Twitter, Facebook, and Tumblr and Become the Center of Your Customers’ Online Community
Discover new ways to connect with your customers online and convert your online fans into customers by building a community of readers with your store at its center.Identify creative and effective ways to utilize your store’s social media platform(s)
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- Learn about hashtags and community-building memes like #fridayreads and #bookstorebingo
- Use your online connections to promote store events, increase attendance, and help your customers connect with authors and other readers online, in-store, and at special events like Club Read.
Join social media mavens Bethanne Patrick and Rebecca Joines Schinsky for a workshop that will renew your excitement for online engagement.
Noon – 1:00 PM – Enjoy lunch with your fellow booksellers and presenters.
1:00 – 4:00 – How to Save Thousands in Taxes and Become Invincible to Lawsuits
Discover the tools independent booksellers can use to become invisible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation independent booksellers will know how to:
- Protect 100% of independent booksellers assets from lawsuits. Independent booksellers will learn how to make themselves so unattractive to a plaintiff attorney that they will never pursue a lawsuit against independent booksellers.
- Save thousands of dollars each year in taxes. Independent booksellers will learn five tax reduction strategies most people fail to utilize which could save independent booksellers more than $10,000 each year in taxes.
Avoid probate and eliminate all estate taxes. Independent booksellers will be taken plan. Independent booksellers will learn what independent booksellers should be doing now to prepare for successful business and estate secession. Presenter: G. Kent Mangelson, American Society for Asset Protection
It takes a lifetime to accumulate assets. Take an afternoon to protect them.
SIGN UP FOR #SIBA11 TODAY BEFORE IT”S TOO LATE! – http://www.tradeshow.sibaweb.com/
#SIBA11 Exhibitors – A Step By Step Guide to Making the Most of Your Money!
Posted by Wanda in SIBA Trade Shows on July 21, 2011
We are looking forward to seeing you in Charleston. We are in touch with all of the southern booksellers and they are excited to see you in Charleston as well. We want to help you make the most of your time before, during, and after the #SIBA11 Trade Show. We’ll start with BEFORE and we’ll do during, and after soon.
BEFORE –
- Visit www.tradeshow.sibaweb.com/exhibitors and look to the right to log in with your User Name & Password. If you don’t know your User Name & Password, email nicki@sibaweb.com and she can have it sent to you. Once logged in, you will see extensive instructions also to your right.
- Once logged in, you will be at Submit a Listing. This listing is used in the trade show directory (first 50 words), in emails to booksellers, and here on the SIBA Trade Show site. A good listing shares with booksellers why they should visit your booth. Offering a show discount of free shipping, or increased terms, a raffle, or the opportunity to meet an author are all good ways to interest booksellers in coming by the booth. So is individually wrapped candy, giveaways and announcements of new products or services.
- Once you save your listing, please go look at it and make sure it looks like you want it to look. If it does, then Tweet it with the provided Tweet button.
- Speaking of Tweeting, follow @SIndies and use #SIBA11 when talking all things fall & all things bookselling – Hundreds of booksellers follow & track these items on Twitter and you want to be part of the conversation.
- Encourage your authors who will be featured at #SIBA11 whether at the show in person or not, to follow and tweet about SIBA as well as share info on Facebook that we can support with our social networks.
- Share your participation at #SIBA11 on your Facebook page as well. I only learned today that if you have both a personal Facebook, and a few pages (SIBA hosts 3 facebook pages – http://www.facebook.com/ReaderMeetWriter, http://www.facebook.com/ClubRead, and http://www.facebook.com/SouthernIndependentBooksellersAlliance ) that you can go to the upper right hand corner, click on account, and choose Use Facebook as Page; and Friend or Like from that point of view. Who knew? Use these free tools.
- Email me wanda@sibaweb.com and let me know you & your author Twitter & Facebook accounts so we can support you thru our extensive social networking efforts to southern booksellers and the industry as a whole.
RoundTable Results #SBS11
Dozens of booksellers gathered at Spring Book Show to discuss a variety of topics including store traffic, the economy, and maximizing sales.
Ideas for Attracting Store Traffic
Use Twitter to make friends, not for the hard sell. High Give:Ask ratio.
Use Get Caught Reading!
Keep sign-up sheet for Emails at Point of Purchase area.
Use Facebook!
Exploit B2B! Reach out to schools, non-profits, gift shops, museums, realtors, libraries, etc.
Making the Most of Each Customer; Maximizing Sales, Creating Repeat Customers
Advanced Hand Selling – Place the book in the customer’s hand and take the book out of the customer’s hands, both create ownership and sell books.
Offer a ‘money back guarantee” book; get the staff to agree on pushing selected staff picks.
Sell to any & all that enter the store to sell you.
Getting the Customer to Return, And Bring a New Customer
Give automatic local discount based on zip code.
Daily Word Challenge – game where a purchase must be made to play; win something from the “fabulous prize box”, in this instance filled with mini candy bars.
In the case of used books, have receipt show how much has been saved.
Host an in-store Ereader Class inviting customers to bring in their e-readers and demonstrate how to buy books from your website.
Print off bibliographies for your customers of their favorite writers or genres.
Other Ideas
Post on Facebook when you get in a large quantity of books.
In Search of a Great Idea!
Post pictures of books on quirky subjects.
Get on email list of other bookstores.
Make your emails relevant.
Gifts Galore for Bookstores
Do “If you like this, then you’ll like this…” signs.
Design bookmarks with other local business logos & coupon to place in other businesses.
Create Gift Registry for new baby, bride, housewarming, etc.
Offer services such as SAT Tutoring
What Booksellers Want!
Booksellers Benefits Package from SIBA.
SIBA Membership Dues Form
From a Savvy Bookseller
By Heather Hebert, Children’s Book World
We are about to head into the time of year when fall galleys start flooding into our stores. It always starts out nice and organized and then inevitably the galleys completely overtake your office, your back room, your storage area. Your instinct is to get rid of them, but wait, DO NOT GET RID OF YOUR FALL GALLEYS until you read this first. We have been running a program for the last twelve years that brings customers in repeatedly, builds a sense of community, generates tons of goodwill and it costs nothing, and takes next to no time set up and run. It is our read and review summer program for children, tweens and Young Adults.
Every summer we take most of the fall galleys we receive put them in crates according to age group (3rd- 5th grade, 6th -8th and YA). We then send out an email inviting our customers to read and review these ARCS for us. Each child is allowed to take out one book at a time and keep it for up to two weeks. A one page review sheet is given with each book. We do not want this to feel like homework so we keep the questions light and simple. They can either be answered with pretty much one sentence (or even one word) such as , “would you recommend this book to your friend?” and some of the questions are even in scale form, such as “rate this book on a scale of 1 to 10 – one being awful and 10 being totally awesome!” Everytime a book and review are turned in, a dollar store credit is given. At the end of the summer, these credits can be redeemed.
#SIBA10 is Around the Corner – Mark Your Calendar
Posted by Wanda in Uncategorized on August 9, 2010
#SIBA10 is Around the Corner – Mark Your Calendar
This year, the SIBA Trade Show is being held at sister indie properties that are side by side by the seaside. And it is predicted that the air will be filled with book-talk among the southern book industry elite. The most successful Southern Social Networking Summit Redux will be offered on Thursday. Linda Barrett-Knopp of Malaprops’ credits the summit for Malaprops’ finding its sweet spot. We are also expecting a host of bloggers so that booksellers can Get in Bed with a Blogger. Education, Publishers, and Authors, oh my! The ever popular Moveable Feast is back along with many SIBA favorites. New this year is the Tweet Up a Rep and the Technology Pavilion where anyone visiting the exhibits can stop and learn a new piece of technology that will help you sell more books. Twitter, Facebook and Ustream, oh my!
See it all here: http://www.tradeshow.sibaweb.com/schedule
New for 2010! SIBA has partnered with Above the Treeline, provider of the book industry’s digital catalog Edelweiss, to provide Books@SIBA, a digital companion to their upcoming fall 2010 trade show taking place in Daytona, Florida on September 24 – 26. Books@SIBA will provide attendees, interested booksellers, bloggers, and other book industry professionals with an online resource to browse, share, tag, and order titles being featured at this year’s show. See http://www.abovethetreeline.com/booksatsiba
Here is the registration form for the SIBA Trade Show – http://www.sibaweb.com/pdf/tradeshow/2010/2010regformA.pdf
Friends, Fans, Followers, Members, Groups, Networks, Tribe, All potential customers of yours – Herein Lies the 14 Keys
Posted by Wanda in Social Networking on March 17, 2010
Social Networking Sites
I am making the assumption if you are reading this you are familiar with MySpace & Facebook & Twitter. All social networks that today dominate the online social scene. Here is a few more:
http://foursquare.com/ check in, find your friends, unlock your city
Use Foursquare to reward your customers. Here’s how: http://foursquare.com/businesses/
This might be the single best way to turn your online community on to your in store community. Foursquare now includes every town, not just the big ones, so if you don’t look at another link, look at this one!
http://www.indiebound.org/ be a part of the story
This is another most excellent way to connect with customers. The think about indiebound is that these are people who actively care about indie retailers by virtue of their involvement in being part of the story. Put you profile page up and stay connected. It’s easy and free!
http://getglue.com the network that sticks to you
This is a great place to find consumers that love books and talk about them. They also talk about everything else so it is a way to recommend a specific title or event. You can also connect this to Facebook and Twitter as you can with most social networking applications.
http://www.meetup.com/ Find a group. Start a group.
This is another great way to find your local customers online – start a meetup of your own or find bookclub meetups, etc. and invite them to your store to meet or for a book talk or any creative way you desire.
http://www.linkedin.com/ Build your network
This is a social network directed at building colleagues and connections. It is a great place to look for employees and to let folks know that you need to hire. It is also good for connecting with other folks in the industry and their folks and their folks and…
http://gowalla.com/ Go out. Go discover. Go share.
This is similar to Foursquare only I don’t see how businesses claim themselves and offer prizes. But I will spend some more time with it and let you know what I learn. But again, connecting the virtual and real is a compelling idea so look into it.
http://www.librarything.com/ catalog your books online
This is a community of a million booklovers. Need I say more?
Happy Hunting!
Every Task has its’ Tool – Here’s 11 too good not to share…
Posted by Wanda in Social Networking on March 4, 2010
I have a blog, a twitter account, a facebook fanpage – now what the hell do I do?
Having the tools and using the tools are two different things. If you can think of your online outreach accounts whether a blog, myspace, twitter, or facebook, as another way to promote your business to your customers, that will help.
Always go first to content that you already have up on your website. This does two things. It promotes what’s going on and it drives traffic back to your website. Do you do staff picks on your website? Invite folks to meet your staff and include a link back to that page. Do the same with your events, your bestseller list, news, anything that is already on your website that you’d like get out to a larger audience.
Second, feel free to use any content on SIBA for any of your outreach. Looking to let customers know about Okra Picks, point them to it. Use content from Lady Banks’ Commonplace Books e-newsletter or from Wanda’s Wonderful Book Blog.
And finally, here are some sites that can help you share and find content that your customers and you and your employees might find valuable and/or interesting.
Content Tools
http://www.ted.com/ ideas worth spreading
This is a super cool site. Each video is about 20 minutes long and many authors have talked at TED. You can search by topic, presenter, or mood. Both Al Gore and Bill Clinton have done TED talks as has Dave Eggers and J. K. Rowling.
http://helpareporter.com/ help a reporter out – reporters in search of experts
This is a great way to promote yourself as an expert. Three times a day you (or a staff person) will receive a list of opportunities from reporters looking for content on specific topics. They are often in search of small business owners, women business owners, retailers with creative ideas, etc.
http://commoncraft.com/ our product is explanation
These are great little videos that explain many things from Twitter Search to Electing a President, Cloud Computing, and Borrowing Money, and much more. They even explain Zombies.
http://www.futureofthebook.org/ the institute for the future of the book
This content is for the erudite among us.
http://www.socialscoop.biz/ maximize your marketing through social media
DOWNLOAD the White Paper for insights and advice on how the fast moving world of Social Media is about to change… again. Is your business keeping up? Watch this site for their often changing featured resource.
http://regator.com/ the web’s best blog posts
Searching bookseller, I found this. I’m sure you can find something just as entertaining for your customers.
http://shelf-awareness.com/ daily enlightenment for the book trade
Most readers are interested in the industry and sharing industry tidbits lets your customers feel like insiders. There is always something fun to share. Subscribe if you haven’t already, it’s free.
http://news.bookweb.org/ Bookselling This Week
Again, there is always interesting news to share here. Subscribe if you haven’t already, it’s free.
http://www.bulletproofblog.com/category/main-channels/digital-media/ the blog on crisis communication
Insights and analysis of the most pressing issues facing companies, countries and brands today. This is the blog for bulletproof- ing a reputation when it matters most – I mean who knew?
http://www.scribd.com/ Millions of readers. Millions of documents.
This has a ton of cool content to share. And some of them are books that are forthcoming. Again, customers love to feel like insiders. So let them.
http://trendwatching.com An independent & opinionated trend firm
I love this content and you may recognize that I often send stuff from this to you. Again, subscribe to their newsletter. It is free and chockful of interesting info.
What office supply product are you?
Posted by Wanda in Social Networking on February 19, 2010
My son’s first tattoo was of a paper clip. Now, we are a family that loves us some office supplies. My husband’s family actually ran an office supply store for several generations in Spartanburg, SC, and we do love some stapling, scissoring, and securing with glue stick, rubber cement, and two-sided tape. But I still had to ask – “Why a paper clip? Imagining him with headphones tattooed over his knee.” He answered, “A paperclip does one thing really well, and I’m like that.”
Productivity Tools, Part II
Paper Clip Sites – These are sites that do one thing really well as does a paper clip
http://www.pitchengine.com/ social media pr press release builder
This site is free and distributes press releases to both traditional and social media outlets. I love the idea of this site and have already set up an account for SIBA but have not gotten much farther than that. And I cannot even remember what the obstacle is but that there is one. This is one I will have to visit again and see how stupid I feel to determine if I can go forward or not.
http://www.surveymonkey.com/ the simple way to create surveys
The basic plan is free and this is a quick, effective way to create surveys that you can place in email newsletters, or distro to your staff for feedback on ideas. It is a friendly piece of software, one that matches my brain.
http://merchants.ebillme.com/ secure cash payments
Gary Vee connected with this site and it looks like an easy solution for taking secure payment on-line for any e-commerce site. Security is an imperative for collecting credit card info via the internet and this site seems to understand consumer concerns.
http://www.slideshare.net/ present yourself
This site lets you share with others, You can share with everyone or a select group. You can share word docs, powerpoints, or pdfs. This is an elegant solution to sharing across the internet.
http://picasa.google.com/ free photo editing from google
This is free photo editing software. I am not much with images but I’m hoping to get better, and my experience with google products has been good. I love my google calendar. I read somewhere that young people who attend conferences have an expectation that photos from the conference will be posted withing 48 hours. It’s a goal.
http://www.wikispaces.com/ wikis for everyone
Okay, I’m not sure if I’ve tried this site or not. I thought I had but now that I just visited it, I can’t say for sure. So this is one I’m headed back to. I have tried to contribute to wikipedia with no luck and I think I’m confusing the two. This site should streamline your wiki efforts. I’ll let you know.
Please don’t make me feel stupid six ways.
Posted by Wanda in Social Networking on February 17, 2010
I love to be productive and I mostly love to learn new things. But I don’t like for the learning curve to be so challenging that I feel stupid. I don’t like feeling stupid. My younger brother and I were often partners in games of Trivial Pursuit, when it was all the rage, and I remember him saying to me – “I can’t believe I spent $50 to feel this stupid.” That, in a nutshell, is how I feel about trying to use some online programs. Granted, in most cases, I’m not paying for them, but even still, please don’t make me feel stupid, even for free.
From the Links List page of this blog, I have pulled out what I term the productivity tools. I’m going to try to present them in a manageable format and hopefully, you can just use what you need, and not bother with the rest. The cool thing about all of the online tools is that it is like a brain-matching game. Finding someone who has a brain that matches mine is my goal (except their brain has the patience, intelligence, education, motivation, desire, and skill to build an on-line tool). Let the brain-matching begin.
I have divided these productivity tools into three sections. The first I will call Strategies for Getting Organized & Beyond. The second will be Paper Clip Sites – These are sites that do one thing really well as does a paper clip. And the third is called Scary Excellent – Sites that have Great Reputations but Scare Me. The second and third sections will follow in blog posts over the next few days. On to section one:
Productivity Tools
Strategies for Getting Organized & Beyond
http://www.stumbleupon.com/ discover the best of the web in less time
I checked books as my interest and did stumble upon a lot of cool sites but for the most part, I became irritated about not having any control over what come up though this could be a great site for finding content you might never see otherwise, like a phone booth that was turned into a lending library. It feels more like a time waster than a time saver.
http://www.shareaholic.com/ the better way to share across Twitter, Facebook, Email and More
I find this site somewhat overwhelming but also appealing. I will go back and take another look at it as it looks like something that would be worth the one-time investment to get it set up…Looks like a timesaver to me.
http://springpadit.com/ a free personal organizer and online notebook
It appeals to me. I don’t have an account yet but Gary Vaynerchuk likes it and I like Gary’s brain so it might be a match. It is one I will go back and spend more time with but I also have to say I am really digging my Google Calendar and it has helped me get more organized. (It reminded me I needed to get this blog post up tomorrow so I went ahead and started the draft tonight. I’m shooting for one post a week.)
http://www.evernote.com/ Remember everything.
Okay, I dig this. I love the clipping notion. Again, I will need to set up an account and get back to you but I will visit this again.
http://www.rememberthemilk.com/ online to-do list and task manager
It looks like it will do everything one would need as a task management tool but it seems a little too advanced for me. I can’t really explain why it makes me feel that way but I’d probably visit the seemingly easier options.
http://gtdiq.com/ test your getting things done IQ
I am a huge David Allen fan and relate to his brain and love his strategies.
Vimeo, CrushIt! & GaryVee — all excellent resources
Posted by Wanda in Social Networking on January 12, 2010
Crush It! with Gary Vaynerchuk from Nicki Leone on Vimeo.
Hear Gary Vaynerchuk on indies, silliness, social media, Web2.0, & more.
Lady Banks Bookshelf
