Posts Tagged Frustration
#SIBA10 – A place to geek out on book love
Posted by Wanda in SIBA Trade Shows on October 23, 2010
As an independent bookseller, I’m not the wealthiest guy on the block. My family stays clothed and fed, but we’re not vacationing in the Hamptons anytime soon. What moves me most about book conferences? Free stuff.
I get to stay at hotels I could never afford on my own, hotels with ocean views, clean towels, and cable TV. I’m clothed in clever promotional t-shirts. I get canvas carrying bags in all shapes and sizes. I’m taken out for drinks and dinner.
Best of all, SIBA feeds me. Books, books, so many books. We drove back from Daytona with the trunk riding low.
I’m not a troll, though. You know who I mean; the signs “FOR DISPLAY ONLY” were made for these light-fingered, determined folks. They frown all day, never speak to anyone, carry cardboard boxes around, and make runs between the show floor and their hotel room the entire time it’s open, taking anything and everything that’s not nailed down. I only select books I know I’ll read and love, or that someone else will read and love.
Meeting the various reps who I’ve been emailing and speaking with on the phone for six years was a delight. Our virtual selves have always been polite and professional, but it’s nice to finally meet and talk about books. I discovered a distributor of Florida books I’m always struggling to keep in stock, some extremely cool toddler bikes made of wood, and the joys of Edelweiss.
Meeting the publishers we struggle to order from was eye-opening. They answer to auditors and shareholders who could care less why an account with $15,000 in credit is holding $15, 127 worth of books, regardless of whether that account is current. The process is aggravating for everyone, but the frustration expressed is not a fiduciary one – it’s about not being able to get books into readers’ hands. Making new models for ordering books, much like Alfred Knopf did during the Great Depression when he started the whole consignment thing, is a tentative step toward getting publisher’s books in the stores, into bookseller’s hands, and ultimately allowing those stories to find their readers.
I love talking authors and readings with other booksellers. I love sharing ideas to help other stores who are just coming up, and taking their ideas back to my own store. I love being in a place where the excitement of finding a new storyteller, or a new story from a favorite voice, far outweighs the concerns over where the business is headed.
More than anything, I love being in a place where you can geek out on book love and no one looks at you funny.
Read more from bookseller Aaron Curtis here:
http://sweetwithfallandfish.blogspot.com/2010/10/do-not-enter-room-1408.html
Get a Twitter Account Right Now!
Posted by Wanda in Get in Bed Project, GiB Booksellers on June 29, 2010
Get in Bed With a Book Blogger #2
I know how you feel about this. If you don’t have Twitter, or don’t use Twitter, or think Twitter is silly, or useless, please reconsider your decision not to participate. I rebuffed Twitter for a long time, didn’t get it, why only 140 characters, why would anyone care what I had for breakfast, or that I have a beautiful colon as declared by my doctor yesterday! What good is it? Who would I follow? Who would follow me? What does that even mean; followers!?!?
But I caved in and got a Twitter account to promote SIBA’s Free Book Stimulus Plan, and was amazed! Twitter is best when you want to know what your customers are saying about, and when you want your customers to know what you are marketing to them. Twitter is also best when trying to do anything else. And that is because it is a totally open platform much like the IPhone in that many apps have been written for Twitter so I need you to get a Twitter account today. It is FREE and it is POWERFUL!
Let me share a tale with you…I spent a Sunday morning trying to resolved an issue with my credit card company. I was angry after three hours with no result, and in a fit of frustration I tweeted the following:
3 hours, 6 phone numbers, 10 people! It seems that the managers at Company X are not allowed to speak to customers!
I even shared (in a screaming sound) with my husband that if Company X was smart, they’d have a Twitter account, but I was sure they did not! Imagine my surprise when I was tweeted back by Company X and they were able to resolve my issue in minutes. I then tweeted my gratitude and their competence. Company X could be Bookstore X, and Bookstore X could be YOU! Trust me here, and get your Twitter account today. I know you are asking – How does this help me get in bed with a book blogger?, and we will get to that, but for now:
FOR WEEK TWO:
1. Read Twitter 101 for Businesses.
2. Sign up for your Twitter Account.That’s it. Stop. Go shelve something.
More next week unless you’d like to do this *****BONUS ACTIVITY*****
