Posts Tagged Independent Booksellers

#SIBA12: Booklovers at the Beach

SIBA 2012:  Booklovers at the Beach

Southern independent booksellers on the beach. What could be better?

Being a big fan of all three, I jumped at the chance to attend my first trade show—the 2012 get-together of the Southern Independent Booksellers Alliance in Naples, Florida.

If I had to pick a single word to characterize the weekend of the show, it would be warmth. You might think I’m talking about Naples’s subtropical heat and humidity (and you would be partly right), but my stronger recollection is of the warm enthusiasm of the other bibliophiles in attendance.

The crowd included book publishers, booksellers, reviewers, editors, and fellow authors and readers. Some were newcomers like me; others were old hands. I had the sense that we all shared a love of books, language, creativity, and a strong sense of place.

Among the highlights for me (I’m a little biased here) were the Saturday and Sunday beach walks. With two new beach books on the show roster, organizer Wanda Jewell had arranged for “walking book talks” with authors Carl Hobbs (The Beach Book) and yours truly (How to Read a Florida Gulf Coast Beach). Each tour began in a shadowy mangrove swamp and ended on a breezy sand beach. (Coincidentally, my book includes an aerial photo of the SIBA convention location, including the very boardwalk and beach we traveled.)

A central theme of any beach book is change (“no one ever steps on the same beach twice”), and Clam Pass Beach obligingly proved the point for us that weekend. On Saturday the view featured brooding storm clouds and rhythmic beach cusps. On Sunday a few clouds still hovered, but the tide and surf had wiped away all cusps. The overnight rise and fall of the Gulf of Mexico had instead left the gift of a rich wrack line (drift line) full of seeds, shells, and grasses to explore. We also visited a sea turtle’s nest and chatted with the local turtle patrol.

Other SIBA highlights included many opportunities to

  • Meet the friendly people behind some favorite titles (the display table of Rocky Publications and Tim Ohr looked just like my bookshelf at home)
  • Connect with independent booksellers, who so vitally link authors and readers (thanks to #siba12, I’ll be participating in next year’s “Ding” Darling lecture series on Sanibel Island—can’t wait!)
  • Discover new publications (I’m currently reading Air by William Bryant Logan and looking forward to forthcoming Florida goodies from National Geographic Maps)
  • Be inspired by creative marketing (the University Press of Florida was giving away little boxes of cereal—can you figure out why?)
  • Start drafting my holiday shopping list (there will be a definite book-vibe going on this season)
  • Spend a few days in the company of like-minded community (I’m just sorry I missed Sunday’s flash mob)

 

After all that, could there be a downside? Well, just a couple—sort of. With so many intriguing titles on display, I came away with a severe case of book envy. My ever-growing wish list now includes many more pounds of new books.

Field and travel guides are a particular hazard. My current bugaboo is The Living Gulf Coast by Charles Sobczak, who welcomed visitors to the Indigo Press table. This book is a lush, irresistible invitation to roam Southwest Florida’s natural places. Daily now I am tempted to trade the white glow of my iMac for some fresh Florida sunshine.

 

Such are the perils of SIBA.

 

Nevertheless, I heartily encourage other authors, new and seasoned, to visit with SIBA if you can.

… which leads me to I wonder, can I finish How to Read an East Florida Beach in time for a #siba14 Daytona Beach book walk?

I’d better get back to work.

Tonya Clayton is the author of How to Read a Florida Gulf Coast Beach: A Guide to Shadow Dunes, Ghost Forests, and Other Telltale Clues from an Ever-Changing Coast (Southern Gateways series, University of North Carolina Press, 2012). She thanks SIBA and UNC Press for providing the opportunity to participate in #siba12.

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#SIBA12 …like a pig in slop

It was amazing. I was like a pig in slop. Imagine! Books and booksellers, authors and publishers, publicists, book bloggers and Festival organizers, in addition to products sold in bookstores, all gathered in the most exquisite hotel, the Waldorf Astoria in Naples, Florida. Every meal came with books. Free books. Placed directly into my eager arms by the publishers of those books. Then the authors who had written those books spoke at the event sponsored by those publishers.

I was already in hog heaven. Then they put my book, , into my hands. Hardback. With its own fantastic cover that is a real work of art. With that validation I could at last say, “I am a writer. An author.”

I felt like Alice in Wonderland.

The Southern Independent Booksellers Convention was more than I could imagine. The adventure began auspiciously when I turned around at the check-in desk and spotted Janis Owens and Kathie Bennett (my publicist with Magic Time Literary Agency) sitting behind me. We had a few minutes to visit. Janis’ book American Ghost is being published by Scribner and is a Book of the Month Club selection. She is now respected as one of the top tier of Southern writers. She and Michael Morris, another dear friend and fellow Alabaman, were to kick off the event as two of the three keynote speakers for the Friday Luncheon sponsored by Hachette Book Group. The other, Stephanie McAfee, author of Happily Ever Madder (New American Library) turned out to be as funny in person as her books are. Her first was the New York Times best seller, Diary of a Mad Fat Girl.

Janis, Kathie and I had a little time to catch up before a bus was to take us to visit the two Sunshine Booksellers stores on nearby Marco Island. The store is owned by a lovely couple with delightful British accents, Stuart and Theresa Unsworth, who hosted a wine and cheese party. While milling around waiting for the bus, my husband and I had the pleasure of making several new friends, Sami Lien, Lisa Pell and Susan Webber. Sami is the representative of JKL, the publicity firm that sponsored the delicious supper at a restaurant across the street from the Unsworth’s bookstore! Lisa is the author of Who’s Your Daddy, Baby? from Fairfax, Virginia, who reminded me so much of my Tri Delta sorority sister and roommate at the University of Alabama -Rondi Bates Turner- that we became instant friends. Rondi and Lisa are both in public relations and event planning in Washington. Lisa suggested that we do a tandem event somewhere in Fairfax, Virginia. I hope we can work that out!

Susan May is the new manager of Reed’s Gum Tree Bookstore in Tupelo, Mississippi. She is one of us, girlfriends. All cotton and a yard wide as my mama used to say. Strange how you can make instant deep friendships when you meet some people. That girl has gorgeous blue eyes and a million dollar smile. But her favorite author is Jody Piccoult. She hasn’t read my book yet.

We all returned quite happy on the bus and slept extremely well.

The next morning we spotted Michael Morris and his wife Melanie as soon as we got off he elevator. Michael’s first book, A Place Called Wiregrass, brought him to Dothan to a Friends of the Library event that I organized several years ago. We are now planning his return to Dothan with the new book, Man in the Blue Moon. Michael continues to garner acclaim in literary circles for his rare talent as a story teller with an authentic southern voice.

Carla Cobia Conrad, a high school friend from Dothan who now lives near Naples, came and joined us for the author lunch where Michael and Janis spoke. Her visit made my day, needless to say. The books that came with lunch were a happy surprise and she went home with Janis’ American Ghost, Michael’s Man in the Blue Moon, and Stephanie’s Happily Ever Madder

Friday afternoon before my panel, I had the privilege of signing books provided by my publishing house (Mercer University Press) to hand out FREE!! to booksellers, et. al. who attended the conference. What a gift! Only problem was that since I was autographing, I had no time to get the autographed copies from others! But what fun it was to actually GIVE my book to people who would enjoy it. MY BOOK. What wonderful words!

That afternoon I participated in a panel moderated by AGS Johnson, author of the award winning The Sausage Maker’s Daughters. She was one of the most generous people I have ever met, giving the authors on the panel their best opportunity to shine. The others on the panel were Erika Marks (The Mermaid Collector, New American Library) and Adam English (The Saint Who Would Be Santa Claus: The True Life and Trials of Nicholas of Myra, Baylor University Press). I think the attendees enjoyed the panel. I know I did! Being invited to participate on the panel was quite an honor. And I enjoyed making a new friend in AJS Johnson when we lingered to visit after supper that evening. That Southern California girl claims to be a southerner and I will allow that she might truly have the makings. I think she will also join the Historical Novel Society and I will get to see her there at the convention next year.

We met booksellers from all over. My kind of folks. I was particularly glad to meet the folks from Bienville Books in Mobile because that is so near the site of the action in my novel, Swimming with Serpents. I know many in that area will find the genealogy in Swimming with Serpents interesting. Page and Pallette, a third generation family owned bookstore in Fairhope, Alabama, had three representatives at the convention. That’s a place I am looking forward to visiting some time in the near future. I’ve got lots of Jernigan family and many friends living in the Mobile.

Kathie introduced me to the girls from Carrollton, Georgia, Dorothy Pitman who owns Hortons Books & Gifts, and Anita Buice who now has the most wonderful avocation as one of the premier book bloggers at http://www.anitabook.com/. She is also the founder of the Carrollton Pulpwood Queens Chapter which now has 52 members who wear tiaras for fun and meet monthly at each other’s homes to discuss  the selected book.  Kathy Patrick, the original Pulpwood Queen, holds court at her annual Girlfriend Weekend in Jefferson, Texas. An author invited to participate in that event feels like he/she is making a pilgrimage to the Court of True Readers where Kathy reigns as queen. Check it out: http://www.beautyandthebook.com/girlfriend-weekend.html. Now don’t tell me that writers and readers don’t know how to have a good time!

Judith Lafitte and her husband Tom Lowenburg are two of my favorite booksellers that I met at the convention. They renovated a 100 year old grocery store located in uptown New Orleans and turned it into an authors’ favorite place to visit on a tour.  The hospitality at Octavia Books is renowned. Judith is a true descendant of Pierre Lafitte and she and I would LOVE to get a grant to do some research on those ancestors of hers. Pierre plays a role in the sequel to Swimming with Serpents, Nest of Vipers, so I was thrilled to talk with her. She is a friend I look forward to spending more time with. Google those two and see what fun they have at that bookstore!

Christina Verderosa of DeWitt, Arkansas won an author (Beth Webb Hart) at Game Night and shared her with Susan Moss, Lisa Pell, my husband and me. We all went for supper at Sea Salt Restaurant in Old Naples and enjoyed getting Beth to tell us about how she became a writer. Beth was one of those who actually studied writing. She entered the Literature and Creative Writing program at Hollins College because she “yearned to study with the very professors who had taught some of my favorite authors such as Lee Smith, Jill McCorkle and Annie Dillard.” She then went on to receive her MFA at Sarah Lawrence College. That is an impressive resume for an impressive writer.

I was intrigued with Christina’s journey to DeWitt, Arkansas. Christina retired from the Navy and her husband decided he wanted to buy a newspaper. Since he had followed her for so many years, Christina decided it was his turn. The newspaper in DeWitt was for sale and they decided a bit of quiet would be a good thing. She had been a very successful manager at a chain bookstore and when she moved to DeWitt she decided to open her own store. Enterprise Books on Court Square in DeWitt was the result.

The Luncheon on Saturday was the launch of a new publishing house, Jericho. Wendy Grisham, John Grisham’s sister, editor of Jericho, served as emcee. The authors of the first three imprints of that new publishing house had the opportunity to speak. I was truly moved by all the authors, Justin Lee, author of Torn, Brian McLaren, Why Did Jesus, Moses, the Buddha, and Mohammed Cross the Road? and Becca Stevens, author of Snake OilI was particularly touched by Becca Stevens commitment to making a difference to abused women. Her voice and articulation makes the problem of abuse immediate and understandable. She touches the heart when she speaks. But she doesn’t just talk. She has an answer for giving purpose to those who have unfortunately been considered unemployable that is creative and positive. Communities throughout the country are coming to her for direction in emulating her program. God bless her and her mission!

It was a pleasant surprise to find someone who actually had been to Dothan, Alabama! Dr. Susan Wegmann is one of the organizers of the University of Central Florida (UCF) Book Festival. This festival is only four years old and it is already a GREAT event for authors. Susan knows the Dothan area because her children live close by in Graceville, Florida. Perhaps we can meet for lunch someday when she comes to visit!

In addition to book store owners, authors and bloggers, I also met the charming radio host and author, Shelley Rushing Tomlinson of Lake Providence, Louisiana. Her radio show All Things Southern sounds like a great place for the webmaster for Southern-style to visit!

Thank you Board Members of SIBA Jamie Fiocco (Flyleaf Books, Chapel Hill, NC), Jill Hendrix (Fiction Addiction, Greenville, South Carolina), Jeff McCord (Bound to Be Read Books, Atlanta, Georgia), Kelly Justice (Fountain Bookstore, Richmond, Virginia), Tom Lowenburg (Octavia Books, New Orleans) for throwing a fantastic convention. Accolades go to Wanda Jewell and Nicki Leone for being the hands and brains behind the event. It looked like there was not a single hitch.

You are welcome to use what you like.
I had a lovely time!
Thank you,
Sharman Ramsey

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#SIBA11 Bookseller School – “How To” Backwards & Forwards

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Friday, September 16, Embassy Suites Airport, Charleston, SC

9:00 AM – 4:00 PM Bookseller School – “How To” Backwards & Forwards  – Room 6
(Cost: $75 per store, includes breakfast and lunch)

9:00 – 12 Noon – How to Use Twitter, Facebook, and Tumblr and Become the Center of Your Customers’ Online Community

Discover new ways to connect with your customers online and convert your online fans into customers by building a community of readers with your store at its center.Identify creative and effective ways to utilize your store’s social media platform(s)

  • ·
  • Learn about hashtags and community-building memes like #fridayreads and #bookstorebingo
  • Use your online connections to promote store events, increase attendance, and help your customers connect with authors and other readers online, in-store, and at special events like Club Read.

Join social media mavens Bethanne Patrick and Rebecca Joines Schinsky for a workshop that will renew your excitement for online engagement.

Noon – 1:00 PM – Enjoy lunch with your fellow booksellers and presenters.

1:00 – 4:00 – How to Save Thousands in Taxes and Become Invincible to Lawsuits

Discover the tools independent booksellers can use to become invisible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation independent booksellers will know how to:

  • Protect 100% of independent booksellers assets from lawsuits. Independent booksellers will learn how to make themselves so unattractive to a plaintiff attorney that they will never pursue a lawsuit against independent booksellers.
  • Save thousands of dollars each year in taxes. Independent booksellers will learn five tax reduction strategies most people fail to utilize which could save independent booksellers more than $10,000 each year in taxes.

Avoid probate and eliminate all estate taxes. Independent booksellers will be taken plan. Independent booksellers will learn what independent booksellers should be doing now to prepare for successful business and estate secession.  Presenter: G. Kent Mangelson, American Society for Asset Protection
It takes a lifetime to accumulate assets. Take an afternoon to protect them.

SIGN UP FOR #SIBA11 TODAY BEFORE IT”S TOO LATE! – http://www.tradeshow.sibaweb.com/

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What Booksellers are Saying about SIBA…

In response to an anonymous survey, core members finished the sentence prompt below.

I am a member of SIBA because…

I feel it’s important to support all activities highlighting independent businesses. There are useful communications that help me run my business.

Resources, encouragement, great responsiveness from Wanda to our questions, cutting edge info that is invaluable.

It’s important to support an organization that binds indies together.

I love the resources, the members, the helpful familial atmosphere- and of course, the authors and the books.

I enjoy the trade show and use the holiday catalog each year.

SIBA is a forum of knowledge contact with publishers and authors. We look for SIBA to be the eyes and ears of independent booksellers in a rapidly changing industry. Only as a group will we have a voice.

Community is important.

It is important to continue to support the local organization related to the profession; and to meet and learn from others in the profession

My bookstore has been open for 16 years and I have been a SIBA member for 8. The membership is the single most valuable expenditure (other than merchandise) that I make each year.

As booksellers in the Southeast, we should be.

I bought the store with the membership and decided to keep it.

The invaluable information we receive about authors, new titles, popular titles, the publishing industry, the trade show, networking and feedback from other southern booksellers. Our store would not be viable without all the info and services SIBA provides.

Bookseller Support Professional Association

So far it has been a good resource of ideas and references but I have not been a member too long so it is hard to comment.

of the holiday catalog, the free website, the e-mail community.

of the wealth of information I gain by reading emails, blogs and networking with other members at trade show.

SIBA is wonderful resource for the southern indie bookstores!!

I am a believer that we can help each other remain strong and INDEPENDENT

It is a great support system for my store.

Southern books are our core business

SIBA is invaluable for an independent shop, even when all of its programs are not taken advantage of.

It is a great network

I think it is important to be part of an organization related to my business.

I just opened a used bookstore and can use all the help I can get. I find valuable information on the website.

together we are stronger

tremendous amount of info – you all do a lot of the leg work for booksellers as a whole

of the irreplaceable contacts with publisher reps, authors, and fellow booksellers with whom I mingle at the trade show.

Happy Holidays! Here’s $150 from SIBA!

The Circle of Sites Banners-for-Dues program returns with more options (only available to indie bookstores that meet SIBA’s criteria as a Core Member)

2010 is winding down and the holiday season is upon us, that means it’s time to renew your membership dues for next year. Once again, SIBA is offering bookstores free membership if they will participate in the Circle of Sites program and run a banner on their store website for SIBA.

In otherwords, SIBA wants to give you $150.00.

Download our Welcome Kit to see other member benefits
Join online (choose “bill me” and put “Circle of Sites” in the comments)
Download a SIBA Dues Form (check the Circle of Sites option on the left)

If you allow SIBA to run a banner on your website, we will waive your membership dues for 2011. Banners change weekly, with no other work or requirement from you.

The deadline to participate is April 1st

Click here to see last year’s list of books promoted on Circle of Sites

What’s new for Circle of Sites in 2011?

  1. We now offer the option of a horizontal or vertical banner. We heard from many stores that the horizontal banners didn’t always fit into their website design gracefully. For those of you with narrow two- or three-column sites, we now have a vertical option we can provide.
  2. In order to be eligible for free membership dues, the banner must appear “above the fold” –that is, visible to viewers without scrolling when they first visit store site.

Stores interested in participating in the 2011 Circle of Sites program should contact Nicki at nicki@sibaweb.com with any questions.

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#SIBA10 Rocks!

It’s been a couple weeks now since Daytona. That’s long enough to begin to process another well-oiled SIBA convention, compliments of Wanda, Nicki, and the rest of the incredible SIBA staff, but not long enough to make a dent in the towers of reading material stacked at my right hand.  Don’t let this get out, but people at SIBA will hand you books­ free books! Never mind that you and your book loving self have books on top of books piled in heaps back at your home base, books you need to read, books you want to read, books you feel you need to read. Nothing compares to collecting a whole new crop of lovelies.

In the event that you have tripped across this blog without any prior understanding of who or what a SIBA is, let me fill you in. SIBA stands for Southern Independent Book Alliance and it’s a publishing industry event unlike any other. Think speed-dating for the book world and you will have the barest inkling to build on. In short, it’s where word addicts binge on their drug of choice, celebrating those who write books, those who sell books, and those who promote books. Here’s a confession: As a life-long reader I find it extremely difficult not to turn into a fan when surrounded by authors whose work I’ve come to love. I do my best not to fawn but I fear they see right through me.

As an author myself, I go to SIBA to build professional relationships with independent booksellers who do me the incredible honor of putting my book into the hands of their loyal clientele. I consider myself doubly blessed by those who extend their personal friendship as well.

I’ve been to three SIBA conventions now. My favorite was the first, second, and third.

Hugs,
Shellie Rushing Tomlinson

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Karen White’s 24 Hours as a Rock Star!

My 24 Hours as a ROCK STAR!

I’m currently on deadline and my chances of actually turning my book in on time is about as likely as Lindsay Lohan staying out of jail.  Still, when my publicist asked if I’d like to attend the SIBA trade show in Daytona, I said yes without a second thought.  And it wasn’t the thought of being at the beach that clinched the deal, either.

This was my third SIBA trade show, so I was really looking forward to it.  So many wonderful Southern independent booksellers, so many of my favorite Southern authors (note to self:  try not to act too much like a stalker when meeting favorite authors in person), and so many books!  What’s there not to like?

My first event was the Saturday night Writer’s Block.  Okay, so it involves standing on a stage to be bid upon which can, admittedly, be unnerving.  But, as the mother of two teenagers, I rather relished the opportunity to have people actually pay to have dinner with me.  As a matter of fact, if there is a video of the proceedings, I would like to have it as proof to show the aforementioned teenagers that some people might actually think that their mother is cool.

Having participated in the Writer’s Block last year, I knew what to expect.  Still, there was the fear that I’d be the only author with no bids and eating by myself at the local MacDonald’s.  I should have known that Queen Wanda would ensure that this couldn’t happen and sure enough, every author (including a cardboard pinup) happily left the hotel for a night of intellectual book chat. Ahem.

I had the good luck to be taken to dinner with the Foxy Ladies of FoxTale Book Shoppe in Woodstock, Georgia.  Having known these gracious ladies for a few years, it was a special treat.  I don’t recall exactly what we talked about, but our culinary establishment had a very impressive wine list.

The following day I participated in the Moveable Feast.  What fun!  I mean, having a captive audience (at least I didn’t see anyone trying to escape…) while I chatted about my books is pretty much what an author dreams about.  Well, at least this author.  Maybe other authors have a more exciting dream life.  But I digress.

I moved to about six or seven tables (I lost count and awareness of what I was saying sometime around table #3) but was pretty sure I at least remembered to tell everybody my name and the title of my next book.  And that was the point, right?

So what does any of this have to do with being a rock star?  Well, that’s how the booksellers made me feel.  I mean, they’re either all really good actors or they really were interested in my books and what I’m working on now.  And how pretty my covers are and when the next book in the series will be out.  Their interest and attention made me feel like a bona fide rock star!

And then I got home.  The bus driver in the Park ‘n Fly lot in Atlanta couldn’t find my car and after driving me around for nearly an hour (in the rain) finally realized that he was in the wrong lot.  Once I actually reached my house it was to loads of laundry, stacks of bills and mail, and a teenager asking me for money.  Nothing like family to bring me back to reality!

So, when’s the next SIBA Trade Show??

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Do You Know Your Customer Acquisition Cost?

from Jack Heape – Download his free book here – http://www.tradeshow.sibaweb.com/home/documents/doc_download/7-guide-to-google-for-bookstores

Customer Acquisition Cost

I recently spoke at the Southern Independent Booksellers (SIBA) conference. During my presentation, one of the concepts I discussed was that of “Customer Acquisition Cost“. When I questioned the audience members as to whether they knew what this cost was in their business, only one individual responded affirmatively. The rest had no idea.

Customer Acquisition Cost (CAC) is a measurement of your sales and marketing strategy. Simply put, it is the cost you incur to get a new customer to patronize your business. It is not a measurement of the effectiveness of your marketing strategy, but rather an indicator of the total investment incurred to gain that customer.

Notice I said investment. Not expense. An expenditure to gain a new customer is an investment. if you are spending $20 to get a new customer, shouldn’t make every effort to hold onto that customer so that you get a return on your investment. Customers are an asset. An asset than can keep putting money into your pocket long into the future.

bad customer acquisition cost

Here are some other examples. The Intermarket Group is an organization that conducts research about most everything having to do with the internet. Recently, they completed a study on customer acquisition cost. Some examples on the cost to sign up a new customer from the study are as follows;

  • Barnes and Noble.com $42
  • Amazon.com  $27.60
  • Priceline   $32.30
  • Beyond.com’s $29.30

Don’t you think that companies that are spending this kind of money to gain a new customer are interested in keeping that customer? if not, they are just wasting that money.

One of things I stress in my talks is the necessity of thinking of marketing as not just advertising, but as a tool for building customer relationships. If your business is incurring real costs in gaining a new customer, then that business needs to maintain and nurture a relationship with that customer. if they do not do so, then they are not going to recoup the expense of that investment.

good customer acquisition cost

As a business owner, you really need to track this cost and make sure that you are recouping it. Here are some areas that you need to measure.

Customer Acquisition Cost by marketing segment

How much money are you spending in each area of your marketing. Furthermore, what is the value of the customer that you are obtaining from that segment? If you are spending $300 a month on the Yellow Pages, but only getting 10 customers a month from it who only spend $15 on a book, are you getting your money back? Maybe, if they are continual repeat customers. Unless you track this you will not know if this expenditure is paying off for you.

Cost Trend

The cost of gaining new customers should go down over time. The decrease would primarily have to do with increased sales volume, and the increased brand awareness that every dollar expended promoting your business should bring. If the trend is not downward, then your business is not allocating its marketing budget properly and some changes need to be made.

Special Promotions

Some areas of your marketing do not necessarily require an ongoing expenditure. For example, your website is basically a one time expenditure. is it gaining customers? Are they valuable customers? if the answer to those questions is a No, then a website makeover might be necessary. A simple change can bring big benefits if done properly. Same thing with discount coupons. or promotional giveaways.

Long Term Value of a Customer

Keep track of where that customer came from and how much he/she spends. If you find that some customers are generating continued revenuw over the course of time, then determine which marketing channel you acquired them from and concentrate your marketing expenditures in that area.

Knowing your Customer Acquisition Cost is a necessity for a profitable business. Only if you know what a new customer costs you, can you determine if you are getting a return on your investment in the acquisition of that customer. One of the big advantages of the internet as a marketing medium, is that it can be easily tracked. You know if you are getting results. And results (profit), and return on investment, is what business is all about.

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A Filly Ate? Affiliate? Affiliation?

Get in Bed # 4 af·fil·i·ate/v. əˈfɪliˌeɪt; n. əˈfɪliɪt, -ˌeɪt/

Affiliate Programs Can Help Raise Readers

A filly ate? Whaa?!

–verb (used with object)

1. to bring into close association or connection: The Book Lady’s Blog is affiliated with the Fountain Bookstore.

2. to attach or unite on terms of fellowship; associate (usually fol. by with  in U.S. usage, by to  in Brit. usage): to affiliate with an indie bookstore.

3. to trace the descent, derivation, or origin of: to affiliate a book.

4. to adopt. As in Get in Bed with…

5. Law . to fix the paternity of, as an illegitimate child: The mother affiliated her child upon John Doe.  As in get in bed with…

–verb (used without object)

6. to associate oneself; be intimately united in action or interest.  As in both book bloggers and booksellers have an affiliation for books and the right to read.

–noun

7. a branch organization.  As in SIBA is an affiliate to bloggers and booksellers via its Get in Bed Blog Project.

8. Commerce .   Book Bloggers can affiliate with Indie Bookstores and share in the profits of books sold via their blog.  Indie Bookstores can affiliate with any commerce concern that seeks to sell books online by sharing in the profits of books sold via the commerce concern.  As to commerce, affiliate and reseller and often interchanged.

a. a business concern owned or controlled in whole or in part by another concern.   As in the Southern Independent Booksellers Alliance is affiliated with its bookseller members.

b. a subsidiary.  The Get in Bed Blog Project is an affiliate of Get in Bed with a Book Blogger.

9. a person who is affiliated; associate; auxiliary.   SIBA’s core bookstore members are affiliated with SIBA.

Use affiliate in a Sentence: “I look forward to the day where all of SIBA’s Indie Bookstores are selling books and ebooks online via their own websites and via affiliates of the communities they already support like book bloggers, authors, local schools, churches, libraries, other retailers, and more than I can imagine.”

FOR WEEK FOUR:

For Bloggers:
1. Check out some affiliate options by clicking on affiliate & affiliation throughout the above dictionary entry.  Consider applying to be an affiliate of an indie bookstore.
For Booksellers:
1. See if your online shopping cart option offers an affiliate program.

That’s it.  Stop.  More next week unless you’d like to do this *****BONUS ACTIVITY*****

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Read, Remember, Recommend, and more.

by Rachelle Rogers Knight

Read, Remember, Recommend includes SIBA Book Award Winners for Fiction

Sourcebooks has published this ultimate organizing resource for book lovers.  The journal features 60 cross-referenced lists of literary awards and notable picks, including Pulitzer, National Book Awars, 100 Best Books of the Century and the SIBA Book Awards for Fiction since 1999.

Like her recently re-launched website – www.bibliobabe.com – Read, Remember, Recommend by Rachelle Rogers Knight keeps readers coming back to bookstores to purchase recommended books and urges users to spread the joy to other book lovers.

Rachelle Rogers Knight is a passionate reader who has enjoyed books her entire life.  She has earned the Bronze Medal for “Independent Publisher of the Year”.  Read, Remember, Recommend for Teens: A Reading Journal for Young Adult Book Lovers is also available.

featuring ten years of SIBA Book Award Winners

Available from Ingram, 978-0-9825205-0-5, SRP $9.95 - 50% OFF

 How well do you know your Southern lit? We dare you to use a pen on these crossword puzzles, each inspired by one of the winning titles of the SIBA Book Award, honoring ten years of the very best in Southern literature as chosen by the people who would know…Southern Independent Booksellers! A great gift for your book club, for puzzle-lovers, and anyone who loves Southern literature.

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