Posts Tagged Partnerships

Book Bloggers Get in Bed with Baby Boomer Booksellers!

Get in Bed with a Bookseller #3

This information should not surprise anyone but, for the most part, booksellers are baby-boomers, and bloggers are not.  Blogs have only been around in a big way for the past ten years while most bookstores that are thriving today are either brand new, or they are 25+ years old.  And herein is an opportunity for you.  Surviving and thriving over the last 15 years ensures outstanding bookstores that are well-established in the industry and able to provide you with contacts and information that could take years to gather on your own.

And because booksellers are often baby-boomers (as am I), we may have a tendency to think we know everything and many may need to be convinced to enter these partnerships.  But together, we have the tools to convince them.  So, what kinds of information does a bookseller want when considering a blogger as partner?  Booksellers want someone who shares their passion for books as well as the First Amendment.  That said,

FOR WEEK THREE:

1. Create a one-page with information you are willing to share about your blog.  How many folks read it?  What kinds of books do you review?  Which is your most popular post?  Where do you get your books from?  Are you a customer/browser of their store/blog? What kinds of things can you assist with and what kinds of assistance do you need?  How long have you been blogging?  Why do you blog?

2. Visit your local independent(s). Introduce yourself.  See if the store offers an affiliate program.

That’s it.  Stop.  Go post something.  More next week.

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