Posts Tagged reading
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First, I had someone from a very large publisher tell me at the end of the show on Sunday that he would “never again suggest that SIBA exhibits should go to one day”. I’d love it if he’d step forward and identify himself in the comments section of this blog. SIBA was rockin’ and rollin’ and whatnot all morning on Sunday. I watched sales reps surreptitously (and in some cases, not at all) try to pack up and booksellers were still there trying to place orders, learn about new books and programs and on and on. It was quite amazing, even to me.
Second, in our survey of booksellers who attended the trade show, among all of the things that happen at SIBA, the exhibits were far and away the most valuable and most well-attended by a margin of 45%. The next favorite events at SIBA are the various meal functions starting this year with the SIBA Supper and the Southern Writers Lunch tying for most popular.
The other high traffic popular events that competed for the top draws were the Baker & Taylor Bookseller Lounge, ABA’s Social Media and the Independent Bookseller, Writing the South Author Panel, both SignArounds, The Anatomy of Spectacular Author Events, The Taste of HarperCollins Breakfast, The Writer’s Block Auction, The Hyperion Breakfast, The All-STARS Autograph Area, and Ingram’s The Moveable Feast of Author. And one bookseller referenced “the cool Bookazine neckwear” as the item they found absolutely necessary to a successful SIBA.
Holiday Survey Results as of 1/17/2008 â€“ we had 728 consumers respond to the survey placed in the Winter Holiday Catalogâ€¦that is a nearly 6% return rate
70% (down 3% from last year) of consumers say that the make a distinction between local retailers and corporate chains when making buying decisions.
41% (up 5% from last year) of consumers knew that local retailers contributed up to three times more revenue to their communities than corporate chains.
A whopping 89% (up 2% from last year) claimed that knowing that local retailers contributed more to their communities would influence their buying decisions.
Nearly 20% of the consumers who claimed to make no distinction between local retailers and corporate chains then indicated that the information that local retailers contribute up to three times more revenue than their corporate counterparts would indeed influence their buying decisions.Â
While only 8% (down 2% from last year) had visited the Authors â€˜Round The South site, 80% (same as last year) of consumers indicated they would visit the ARTS site in the futureâ€¦