Posts Tagged twitter

#SIBA11 Exhibitors – A Step By Step Guide to Making the Most of Your Money!

We are looking forward to seeing you in Charleston.  We are in touch with all of the southern booksellers and they are excited to see you in Charleston as well.  We want to help you make the most of your time before, during, and after the #SIBA11 Trade Show.  We’ll start with BEFORE and we’ll do during, and after soon.

BEFORE –

  1.  Visit www.tradeshow.sibaweb.com/exhibitors and look to the right to log in with your User Name & Password.  If you don’t know your User Name & Password, email nicki@sibaweb.com and she can have it sent to you.  Once logged in, you will see extensive instructions also to your right.
  2. Once logged in, you will be at Submit a Listing.  This listing is used in the trade show directory (first 50 words), in emails to booksellers, and here on the SIBA Trade Show site.  A good listing shares with booksellers why they should visit your booth.  Offering a show discount of free shipping, or increased terms, a raffle, or the opportunity to meet an author are all good ways to interest booksellers in coming by the booth.  So is individually wrapped candy, giveaways and announcements of new products or services.
  3. Once you save your listing, please go look at it and make sure it looks like you want it to look.  If it does, then Tweet it with the provided Tweet button.
  4. Speaking of Tweeting, follow @SIndies and use #SIBA11 when talking all things fall & all things bookselling – Hundreds of booksellers follow & track these items on Twitter and you want to be part of the conversation.
  5. Encourage your authors who will be featured at #SIBA11 whether at the show in person or not, to follow and tweet about SIBA as well as share info on Facebook that we can support with our social networks.
  6. Share your participation at #SIBA11 on your Facebook page as well.  I only learned today that if you have both a personal Facebook, and a few pages (SIBA hosts 3 facebook pages – http://www.facebook.com/ReaderMeetWriter, http://www.facebook.com/ClubRead, and http://www.facebook.com/SouthernIndependentBooksellersAlliance ) that you can go to the upper right hand corner, click on account, and choose Use Facebook as Page; and Friend or Like from that point of view.  Who knew?  Use these free tools.
  7. Email me wanda@sibaweb.com and let me know you & your author Twitter & Facebook accounts so we can support you thru our extensive social networking efforts to southern booksellers and the industry as a whole.

 

 

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Terrified to go to #SIBA10?

Submitted by
Michelle Cavalier, Owner, Cavalier House Books
michelle@cavalierhousebooks.com

http://www.cavalierhousebooks.com

I was terrified to go to the SIBA trade show! I opened my store in September of ’09, and it still doesn’t feel real, so I knew people were going to call me out on it. I thought that people would tell me I wasn’t a real bookseller and that I didn’t belong. Basically, that they would find me out and know my secret. I’m not a bookseller! I’m just a book lover.  I don’t know anything about running a business.

And then I got there and I saw it. You are all just like me. Everyone in this business is in it because they love books. Yeah, they may be older and wiser than me and they may have some clue as to what it means to own or run a small business, but really I had nothing to hide or be ashamed of.

The day of education served to solidify this new belief. SIBA is, as the acronym allows, an alliance. The trade show was about being a book lover and learning to be a better bookseller. There were people here to help me learn the business and promotional stuff! I wanted to divide myself into several ‘mini-me’s in order to attend all of the available classes and panels, but alas there is only one of me. However, those I was able to attend were great.

First was “Get in Bed with a Book Blogger” with the bloggers from Beatrice.com (Ron Hogan) and The Book Lady’s Blog (Rebecca Joines Schinsky) as well as Kelly Justice, owner of Fountain Bookstore and SIBA president. I was so looking forward to this because I am ready to jump in bed with a blogger of my own. What should I expect of her? She of me? They answered it all and I am ready to implement their suggestions in my store and online. Then there was what I called the Malaprops’ Twitter Class. I asked several questions, but they were patient with me. I had no idea how Twitter worked really or the etiquette of it. Thanks to the Malaprops’ ladies I have been significantly more active on Twitter, but I still have a lot to learn (and a lot of first day of school awkwardness to get over).

I also attended two author panels (“True Southern: Books Steeped in the South” and “Cooking Up a Storm: Sharing recipes with readers”) as well as all of the author meals (wherein we did not eat authors, but listened to them speak). From the very first breakfast my TBR pile started growing and by Sunday evening it was taller than I am. How could I ever have been intimidated by these authors? They were all so eager to talk about their work and mine. Everyone was so approachable, and I realized – these are my people! Then the exhibits opened and I saw so many people geeking out over new books. It was so exciting and refreshing to see so many people as excited as I was about exactly the same things. Our collected passion: books!

The final coup came on Sunday morning at the “Good Ideas Breakfast.” I shared my idea of partnering with a local travel agent for literary tours, and they liked it. Everyone was so supportive. They liked my idea and counted me as one of their own. As it turns out, all of my insecurities were unfounded. I am not only a booklover, but a bookseller and business owner. So, thanks to you, my fellow SIBA members, for reminding me why I’m doing this in the first place. See you again next year.

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Not Quite 20 Questions, and more from Rhodi Hawk

Below find Rhodi Hawk’s #SIBA10 Twitter Answers but first enjoy some original content from this award winning thriller writer:

The year I was born, a hurricane tore through South Texas and carved a twelve-foot deep gulley into my grandparents’ land.  I take perverse pride in that fact.  Of course grandpa turned the (dry, after the storm) gully into a dump, because there wasn’t any garbage collection for our 76 acres out in the middle of nowhere.  What we did have was cactus, weesatch, the family graveyard (no body collection out there, either, apparently), grass burrs, and deer, hog, and rabbits.  From time to time, the well would poop out on us and give over to salt water.  There was also a creek bed that ran for two weeks out of the year.  My sister and I used to dam up a stretch of it and for fourteen glorious days during the rainy season, we’d have a swimming hole.

That time has been strong on my mind lately, probably because this year’s SIBA conference made me a bit nostalgic.  Being around so many other southerners brought it all back, and I loved reading the other authors’ works (Kathryn Magendie’s Sweetie, and Ellen F. Brown’s story-behind-the-story about Margaret Mitchell).  The best part of SIBA, by far, was the Feed an Author auction, which was an absolute hoot.  My fellow authors are fraught with sass.  I also enjoyed a wonderful dinner with Eagle Eye Bookshop where I learned a bit about growing up in Alabama.

I could have flown, but had decided to drive to SIBA because I can never resist a good road trip, and it allowed me to bring along my dog and my sweetheart (not necessarily in that order).  I’d stopped along the way to let my dog frisk along the Ponce de Leon Springs, and I thought about that old creek from my childhood.  My novel, A Twisted Ladder, is all about heritage—of the spooky sort.  The title is a metaphor for DNA.  Back in the day, my grandmother used to tell us the family ghost story: a mishap that occurred along that old dry creek and left it haunted.  She was spooky, my grandma.  She could sleep with one eye open, and she could heal our ailments with a wave of her hand.

Now I’m back home after SIBA, and three car washings later I’m still dealing with a constellation of bugs.  But it was more than worth it.  All that time spent laughing and scratching with new friends?  So many fresh memories to add to the old ones.

Rhodi Hawk, A Twisted Ladder, SIBA Fiction nominee: won the International Thriller Writer’s Scholarship Award for her first novel, A Twisted Ladder, a gothic tale of old Louisiana.

Favorite book as a child?  My sister and I shared an illustrated copy of Peter Pan in Kensington Gardens.  It had belonged to my father and aunts when they were children.

What are you reading right now?  I’m reading a wonderful, very spooky book called The Sound of Building Coffins by Louis Maistros, also a southern author.

Share a favorite segment from your book…  Honey if you say so, I’ll never work no mo,I’ll lay around yo shanty all the time, time, tim, I’ll lay around yo shanty all the time

Why that title? A Twisted Ladder is a term for DNA.  The book explores whether clairvoyance and curses and such might be handed down through generations.

Why independent bookstores matter?  In this digital age, paper novels feel more treasured than ever.  Going to an independent bookseller makes it all the more personal.

Favorite part of writing a book?  Finishing!

Least favorite part of writing a book?  Having to color within the deadlines.

Are you working on anything new?  Hard at work on the sequel to A Twisted Ladder.  It’s called Framing the Bridge, and it’ll hit the shelves next fall.

Do you have any superstitions, lucky charms, or rituals around your writing?  I keep a kind of writing journal / progress tracker to help me focus.  I also like to have a candle burning when I write.

Comment on the writing life…  Writing is for the brain what going to the gym feels like for the body.  Sometimes it’s torture.  Mostly it’s just a matter of showing up.

Hardest part of the creation to publication experience?  Keeping up with the non-writing end.  Sometimes I get so drenched in story that I forget to tend to the web site, interviews, and business matters.

Why do you write?  Beats the funny farm!  If I didn’t write I’d be telling tall tales to every store clerk, UPS driver, or flight attended who crossed my path.

When do you write?  First thing in the morning after running the gully.  I guess that makes it second thing.  Wait, no, it’s third, because I also shower.

When did you know you were a writer?  Before I could even read.  Grandma used to read illustrated books to my sister and me.  My sister became an artist, and I became a writer.

What, or Who, will you dish on, as in gossip about?  Other writers, Wanda Jewell, Daytona beach bunnies, Marc Bernier, the cute shoes people wore to the auction, and airport security.

What would make you a scintillating dinner guest?  I’ll tell my family’s own ghost story about Dead Man’s Holler. If that falls flat I can always play “Swanee River” on air-banjo.

Who is your favorite new author?  Hank Schwaeble.  Also a southerner.

What is your drink of choice?  Wine!

What is your favorite food?  Ice cream or Frito pie.  Otherwise, anything that involves peanut butter, chocolate, or peanut butter and chocolate.

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Not Quite 20 Questions & more with Patti Callahan Henry

note from PCH in reference to #SIBA10:  I know you will get a million wonderful notes, BUT I want to make sure I tell you what a fabulous weekend this was!   I am grateful you include me and I”m honored to be part of the weekend.
My Gratitude.   Patti Callahan Henry

Patti Callahan Henry, Driftwood Summer, SIBA Fiction Nominee is a NYT bestselling novelist of seven novels who doesn’t twitter because she can’t say anything in less than three hundred pages. She’s going to try though. Her latest book is a Fall Okra Pick.

Favorite book as a child?
The Narnia Chronicles with Nancy Drew coming in fast behind, and only because I was desperately in love with Ned Nickerson. Even his name is adorable.

What are you reading right now?
My children’s teacher updates and my Senior daughter’s college applications. Oh, you mean books? Emily Giffin’s Heart of the Matter

Share a favorite segment from your book:
Opening line to Driftwood Summer: Bookstore owner Riley Sheffield believed that even the most ordinary life was like a good novel, a tale to be told.

Why that title?
I titled this novel Driftwood Summer because the publishing house made me. Okay, not true. Well, sort of true, but no wholly true. I titled this book after the independent bookstore in the story called Driftwood Cottage.

Why independent bookstores matter?
Indies matter in the same way individuals matter: because if we take out the independent and individualistic soul of our writing and our book selling, we take out the heart. And how awful would that be? Very!

Favorite part of writing a book?
Asking “What if” and then letting it unfold into a story that will take me in wild directions. I get whiplash and wish I were an outliner. and then I discover magic and I’m in love with storytelling all over again.

Least favorite part of writing a book?
Editing; For me, editing is similar to taking a sharp object and poking it into my eyes while trying to read and concentrate jumping on one foot drunk.

Are you working on anything new?
Just finished a holiday novella, coming out October 12th. There’s nothing like writing during the month of July about garland, snow and angels . Sort of like wearing a parka to the pool; it feels wrong.

Do you have any superstitions, lucky charms, or rituals around your writing?
Music. Always music in the background.

Comment on the writing life…
The writing life is a charmed life full of magic and mystery I wouldn’t trade for any other life.

Hardest part of the creation to publication experience?
Marketing. I am not a natural business person; I live in the world of imagination and I like that world.

Why do you write?
Because I’m a ‘wonderer’, always and forever looking around asking, “I wonder what will happen next?” And because I was always a bit of a bookworm nerd.

When do you write?
Whenever I can. Mostly in the mornings when the three teenagers are asleep or at school.

When did you know you were a writer?
I knew when I was too young to remember my age, but I forgot what I knew and then came back to the innate write as a mother of three children.

What, or Who, will you dish on, as in gossip about?
Anything compatriots want to dish on. Well, almost anything.

What would make you a scintillating dinner guest?
I laugh at everyone’s jokes.

Who is your favorite new author?
Susan Rebecca White.

What is your drink of choice?
Depends on my mood. Chardonnay or Margarita — both on opposite sides of the mood spectrum.

What is your favorite food?
Spicy food. Something with a bit of fun in it.

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Get a Twitter Account Right Now!

Get in Bed With a Book Blogger #2

Twitter!  What is it good for?

What good is Twitter?

I know how you feel about this.  If you don’t have Twitter, or don’t use Twitter, or think Twitter is silly, or useless, please reconsider your decision not to participate.  I rebuffed Twitter for a long time, didn’t get it, why only 140 characters, why would anyone care what I had for breakfast, or that I have a beautiful colon as declared by my doctor yesterday!  What good is it?  Who would I follow?  Who would follow me?  What does that even mean; followers!?!?

But I caved in and got a Twitter account to promote SIBA’s Free Book Stimulus Plan, and was amazed!  Twitter is best when you want to know what your customers are saying about, and when you want your customers to know what you are marketing to them.  Twitter is also best when trying to do anything else.  And that is because it is a totally open platform much like the IPhone in that many apps have been written for Twitter so I need you to get a Twitter account today.  It is FREE and it is POWERFUL!

Let me share a tale with you…I spent a Sunday morning trying to resolved an issue with my credit card company.  I was angry after three hours with no result, and in a fit of frustration I tweeted the following:

3 hours, 6 phone numbers, 10 people!  It seems that the managers at Company X are not allowed to speak to customers!

I even shared (in a screaming sound) with my husband that if Company X was smart, they’d have a Twitter account, but I was sure they did not!  Imagine my surprise when I was tweeted back by Company X and they were able to resolve my issue in minutes.  I then tweeted my gratitude and their competence.  Company X could be Bookstore X, and Bookstore X could be YOU!  Trust me here, and get your Twitter account today.  I know you are asking – How does this help me get in bed with a book blogger?, and we will get to that, but for now:

FOR WEEK TWO:

1. Read Twitter 101 for Businesses.
2. Sign up for your Twitter Account.

That’s it.  Stop.  Go shelve something.
More next week unless you’d like to do this *****BONUS ACTIVITY*****

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Get In Bed With A Book Blogger!

SIBA wants its booksellers to Get In Bed With A Book Blogger!

Kelly Justice and Rebecca joines Schinsky want you to get in bed with a book blogger!Some people are just made for each other. You have the space, the resources, the access to authors, the access to books. She (or he) has the audience, the reputation, the reach, the Internet savvy and the voice. It’s a marriage made in heaven. Or at least, a really fun fling.

SIBA is encouraging its booksellers to seek out partnerships with book bloggers to enhance their presence on the Web and extend their online visibility, not to mention help turn the Internet from something that’s “work” to something that’s fun. This is what Kelly Justice of Fountain Bookstore in Richmond, VA and Rebecca Joines Schinsky of The Book Lady’s Blog (thebookladysblog.com, @bookladysblog on Twitter) have done, and from the looks of the pictures, maybe they are having a little too much fun!

“Kelly and I have created a partnership that works so well for us we want to share it with the whole book world in hopes that other independent bookstores and book bloggers will try it!” said Joines Schinksy, commenting on the mutual benefits of their relationship, “As the owner of an indie bookstore, Kelly is focused on connecting to the local and national book community, bringing in fabulous authors, and maximizing opportunities to grow her store.  As a blogger, I’m all about writing content, getting the word out, and sharing news with my readers, who hail from all over the planet.”

Justice notes that the partnership is flexible in its terms. She allows Joines Schinsky to pick and choose from among the many author events hosted by the bookstore. In return for a chance to interview the authors (and a review copy of the book) The Book Lady’s Blog reviews and promotes the book and event via the blog and on twitter. Justice and Joines Schinsky also work together to promote books that the two avid readers are especially excited about, and have recently begun a book club on Twitter to discuss “under the radar” books they feel worthy of notice.

Kelly Justice and Rebecca joines Schinsky want you to get in bed with a book blogger!It helps that bookseller and book blogger are so simpatico. “Kelly and I know that together, we can reach more readers, promote more authors, and help more publishers than we can individually,” says Joines Schinsky, “We’re looking into some cookbook promotions as well where we make recipes, taste and share the results online.”

According to Justice, the key to the success of the partnership is that it has evolved naturally, without hard and fast rules, and that both partners have a good understanding of each other’s mission. Both see themselves as “literary ambassadors” for the Richmond, VA area—dedicated to exposing their city to great writers and great books. “We’re lucky in that we just “get” each other,” says Joines Schnisky, “Fountain Bookstore is about fun, escape, and celebrating books and the people who love them, write them and publish them. The Book Lady’s Blog is about these same things.”

The informal partnership has been good for everyone: The Book Lady’s Blog gets access to more books and authors, and can take advantage of Fountain Bookstore’s industry connections with publishers, publicists, and book media. Fountain Bookstore gets near-constant publicity from The Book Lady’s Blog, free content that is well-written and matched to the store strengths, referred traffic to its Web site and social media accounts, extra promotion for its events and an enhanced standing with publishers—who appreciate the fact that authors sent to the store will receive extra coverage. Fountain’s customers get to find out much more about books and authors than they’d normally hear from standard publicity. And Kelly and Rebecca get to run around town doing photo shoots. It’s a win-win-win.

The success of the partnership between Fountain Bookstore and The Book Lady’s Blog has prompted SIBA to encourage other bookstores to use it as a model to develop their own relationships with book bloggers. In order to help its members find bloggers in their area, SIBA is developing a directory of Southern Book Bloggers that it will help to “match” with area indie bookshops. Booksellers and Book bloggers who are interested in being a part of the project should contact SIBA Executive Director Wanda Jewell at wanda@sibaweb.com.

*photo was taken by P.J. Sykes www.intheblackandwhite.com @PJSykes on Twitter
*bed was located in La Difference in Richmond
http://www.ladiff.com/ @LaDIFF on Twitter
*Hair by Jamie Lewis
(All indie business people in Richmond, VA #rva)

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Friends, Fans, Followers, Members, Groups, Networks, Tribe, All potential customers of yours – Herein Lies the 14 Keys

Social Networking Sites

I am making the assumption if you are reading this you are familiar with MySpace & Facebook & Twitter.  All social networks that today dominate the online social scene.  Here is a few more:

http://foursquare.com/ check in, find your friends, unlock your city
Use Foursquare to reward your customers.  Here’s how: http://foursquare.com/businesses/
This might be the single best way to turn your online community on to your in store community.  Foursquare now includes every town, not just the big ones, so if you don’t look at another link, look at this one!

http://www.indiebound.org/ be a part of the story
This is another most excellent way to connect with customers.  The think about indiebound is that these are people who actively care about indie retailers by virtue of their involvement in being part of the story.  Put you profile page up and stay connected.  It’s easy and free!

http://getglue.com the network that sticks to you
This is a great place to find consumers that love books and talk about them.  They also talk about everything else so it is a way to recommend a specific title or event.  You can also connect this to Facebook and Twitter as you can with most social networking applications.

http://www.meetup.com/ Find a group. Start a group.
This is another great way to find your local customers online – start a meetup of your own or find bookclub meetups, etc. and invite them to your store to meet or for a book talk or any creative way you desire.

http://www.linkedin.com/ Build your network
This is a social network directed at building colleagues and connections.  It is a great place to look for employees and to let folks know that you need to hire.  It is also good for connecting with other folks in the industry and their folks and their folks and…

http://gowalla.com/ Go out. Go discover. Go share.
This is similar to Foursquare only I don’t see how businesses claim themselves and offer prizes.  But I will spend some more time with it and let you know what I learn.  But again, connecting the virtual and real is a compelling idea so look into it.

http://www.librarything.com/ catalog your books online
This is a community of a million booklovers.  Need I say more?

Happy Hunting!

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Say NO to Big Brother! But how about little brother? 5 Tracking Tools

Why We Love Shopping, Why We Buy, To Buy or Not to Buy, Addicted to Shopping, The Lucky Shopping Manual, Born to Spend, Shopping for Time, Not Buying It, Spent – all titles of books about consumer habits. Here are a few tools that may help you keep track of who and what your customers care about.

http://bit.ly/ shorten, share, and track your links
There are a couple of reasons to shorten a url and using this site might offer the main reason for doing so…I think the URL shorteners showed up as a response to Twitter’s 140 character limit but this site offers another reason.  We learned from Dan Zarrella at the Southern Social Networking Summit that adding a plus mark (+) to the end of any bit.ly url will show the activity for that url and it is really valuable info.  See how many times it was clicked, who clicked it, and where they came from.  Again, this is data that booksellers would have had to pay big bucks for in the past.  And it is all here.  Amazing!

http://delicious.com/ social bookmarking
Okay, again, a wealth of info but be careful not to get sucked in to the home page where the most recent bookmarks are displayed.  I got sucked into some celebrity news for a minute but now I’m back.  This allows you to search anything and see what items folks have bookmarked and it let’s you collect your favorite sites as well.  Again, learn a lot about readers and see who is making their mark on Delicious.  I’m delighted that http://www.indiebound.org/ comes up regularly in book and bookselling and bookstore references.  Your customers are there.

http://digg.com/ the latest news headlines, videos, and images
Okay, don’t get sucked in.  Put in your search item and see the sites that have been sited.  Once your search results come up, scroll down the page, and on the left you will see Advanced Search Tips that will assist you in getting even more info on who is talking about what.

http://mashable.com/ the social media guide
This is a great site for learning about social media.  Lots of nerd news here. Valuable stuff about Facebook, Twitter, eReaders, all things online; from FourSquare to Phishing.  Again, it’s easy to get lost in here.  So try to use the search function or follow them on Twitter or Facebook, and just check out the things that impact you and your customers.

http://bloggernetwork.org who is in your area?
Okay, this might be a waste of time.  Trying to find book bloggers to invite to SIBA and many of the blogs were no longer active or had not ever been activated.  Searched for over an hour and found 6 potential southern bloggers.  I think booksellers should connect with local book bloggers and create a mutually beneficial relationship.  Just not sure Blogger Network is where to find them.

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Every Task has its’ Tool – Here’s 11 too good not to share…

I have a blog, a twitter account, a facebook fanpage – now what the hell do I do?

Having the tools and using the tools are two different things.  If you can think of your online outreach accounts whether a blog, myspace, twitter, or facebook, as another way to promote your business to your customers, that will help.

Always go first to content that you already have up on your website.  This does two things.  It promotes what’s going on and it drives traffic back to your website.  Do you do staff picks on your website?  Invite folks to meet your staff and include a link back to that page.  Do the same with your events, your bestseller list, news, anything that is already on your website that you’d like get out to a larger audience.

Second, feel free to use any content on SIBA for any of your outreach.  Looking to let customers know about Okra Picks, point them to it.  Use content from Lady Banks’ Commonplace Books e-newsletter or from Wanda’s Wonderful  Book Blog.

And finally, here are some sites that can help you share and find content that your customers and you and your employees might find valuable and/or interesting.

Content Tools

http://www.ted.com/ ideas worth spreading
This is a super cool site.  Each video is about 20 minutes long and many authors have talked at TED.  You can search by topic, presenter, or mood.  Both Al Gore and Bill Clinton have done TED talks as has Dave Eggers and J. K. Rowling.

http://helpareporter.com/ help a reporter out – reporters in search of experts
This is a great way to promote yourself as an expert.  Three times a day you (or a staff person) will receive a list of opportunities from reporters looking for content on specific topics.  They are often in search of small business owners, women business owners, retailers with creative ideas, etc.

http://commoncraft.com/ our product is explanation
These are great little videos that explain many things from Twitter Search to Electing a President, Cloud Computing, and Borrowing Money, and much more.   They even explain Zombies.

http://www.futureofthebook.org/ the institute for the future of the book
This content is for the erudite among us.

http://www.socialscoop.biz/ maximize your marketing through social media
DOWNLOAD the White Paper for insights and advice on how the fast moving world of Social Media is about to change… again. Is your business keeping up? Watch this site for their often changing featured resource.

http://regator.com/ the web’s best blog posts
Searching bookseller, I found this.  I’m sure you can find something just as entertaining for your customers.

http://shelf-awareness.com/ daily enlightenment for the book trade
Most readers are interested in the industry and sharing industry tidbits lets your customers feel like insiders.  There is always something fun to share.   Subscribe if you haven’t already, it’s free.

http://news.bookweb.org/ Bookselling This Week
Again, there is always interesting news to share here.  Subscribe if you haven’t already, it’s free.

http://www.bulletproofblog.com/category/main-channels/digital-media/ the blog on crisis communication
Insights and analysis of the most pressing issues facing companies, countries and brands today. This is the blog for bulletproof- ing a reputation when it matters most – I mean who knew?

http://www.scribd.com/ Millions of readers.  Millions of documents.
This has a ton of cool content to share.  And some of them are books that are forthcoming.  Again, customers love to feel like insiders.  So let them.

http://trendwatching.com An independent & opinionated trend firm
I love this content and you may recognize that I often send stuff from this to you.  Again, subscribe to their newsletter.  It is free and chockful of interesting info.

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