Holiday Survey Results as of 1/17/2008 – we had 728 consumers respond to the survey placed in the Winter Holiday Catalog…that is a nearly 6% return rate

70% (down 3% from last year) of consumers say that the make a distinction between local retailers and corporate chains when making buying decisions.

41% (up 5% from last year) of consumers knew that local retailers contributed up to three times more revenue to their communities than corporate chains.

A whopping 89% (up 2% from last year) claimed that knowing that local retailers contributed more to their communities would influence their buying decisions.

Nearly 20% of the consumers who claimed to make no distinction between local retailers and corporate chains then indicated that the information that local retailers contribute up to three times more revenue than their corporate counterparts would indeed influence their buying decisions.